Pokemon cards, a generation investment

It might be time to dig through his old drawers to try to find your old pokemon cards, because today some of them They can be worth several tens of thousands of euros.,

wait anyway Try returning to your child’s room before calling in surprise under the pretext of a sudden desire to see their parents again and hoping to find their old Pokémon cards.

Let’s talk about what we are going to try to find out in this article.

  • How did this type of investment go viral?
  • What are the psychological leverages behind this type of investment?
  • How to apply it in your marketing to multiply your customers?

Ready ?

let’s go !

The Pokémon franchise was created by satoshi Tajrik in 1996. debuted as a video game in the series edited by Nintendo, It wasn’t until 1999 that the first Pokémon collectible card game was exported.

As the name suggests, these are collectible cards, even if I use them more for pranking or flirting with my friends while on vacation…

Because yes we are not going to lie to each other, It was still the class to be able to have rare Pokemon in your deck and show them Deborah’s (my crush) cards like Pikachu, Tortank or Charizard…

… What a beautiful time for carelessness.

Today ?

The charioteer of the first edition is more predictable than 150’000 dollars,

did i have


do i still have it?


do i hate


But apparently, no one expected such a price explosion.

September 2020

Understand, We have to come back in September 2020.

While the world of Pokémon card collectors is small and unknown to the general public, an influencer will give a boost. Vishal And exceptional visibility for this type of investment.

if I tell you:

  • 23 million subscribers;
  • White;
  • Bad discussion in the Japanese jungle?

What are you thinking about?

To me ? no i only have 8 members on youtube (Miskin)

His name is famous in the American Youtuber scene.

This is clearly Logan Paul.

Some would argue that it is not solely responsible for the growth in the Pokémon card market.

and yet, According to some media, his influence is undeniable 500% hike in prices After expressing interest in letting Pokémon Cards know it was a legitimate investment.

This was followed by a series of more sensational videos in which he said he had Spent $200,000, then $1 million, then $2 million In the extremely rare booster, these boosters were opened in front of more than 60,000 people during some of their lives.

Today, other great celebrities are starting to invest in Pokémon cards

Like :

  • investor Gary Vaynerchuk;
  • DJ Steve Aoki;
  • Wrapper Logic.

or in France:

Media Tcgplayer expert in collectible card games even “ logan paul effect Really outlining the implications and implications of this in relation to price variation and all this speculation surrounding the different Pokémon cards.

But what is it really?

Now that we know how this investment went viral, let’s look at the psychological leverage behind this type of investment.

What are the psychological leverages behind this type of investment?

Halo effect

The first psychological bias we can see is Popularity bias along with the halo effect, which occurs when the perception of a group is influenced by the opinion of an individual.

in this case here I quote Logan Paul who put forward and expressed: ” These cards are valued as collectibles, and tend to be pieces of art in very short supply and high demand., ,

This clearly affected the Pokémon card market.

rarity effect

This allows me to continue on to the second psychological bias which is Shortage, In fact, the more a commodity is needed and the harder it is to obtain, the more prices tend to rise until completely irrational amounts are reached.

I remember that in 2007, the booster he was able to buy for $200,000 was priced at $500. Today, it is between $300,000 and $500,000 that these same boosters are sold.

But these two psychological biases are only the tip of the iceberg.

Are you sure you know why these cards are selling at such a high price?

nostalgia effect

Why can people spend millions of dollars on simple Pokémon cards?


  • It’s not because they’re “works of art”;
  • It’s not because these cards are so rare;
  • It’s not because Logan Paul said it was a good investment.

So what do we actually buy when we invest in Pokemon cards?

We no longer capture Pokemon, We occupy part of our childhood.

A memory of surprise when, little by little, we opened our first packages in our rooms, excited to find our favorite Pokémon, and the new smell of the cards entered our nostrils.

we buy that sad feeling And this buried dream in each of us To become the best coach one day.

you must have understood it, We don’t buy “things” we buy what those things do for us.

I like to identify the psychological levers I use to run business, as much as I can apply them to myself.

And as we saw, there are 3 levers here:

  • Halo’s influence, popularity;
  • reduction effect;
  • The effect of nostalgia.

Today, people no longer buy for the company, but for its face.

i.e ?

apply halo effect to your business. To differentiate itself, it must have a face, an identity, a character, share values, be in the mind of its customers through its humanity.

It should come as no surprise that today most companies are redoing their jobs.” personal branding » Transparency is becoming more important to stand out from the competition.

apply reduction effect In your business, at a time when everything is accessible, or non-binding access is king, do the opposite.

put to work Your Community, Your Customers,

Keep Whatever the barriers to entry for using your solution, whether it is price, or the selection of your ideal customers.

Display That you are not afraid to refuse a customer the respect of your values.

to present or to show, but don’t beg, how many small entrepreneurs go fishing for the customer without respecting their time, or even their honesty, accepting all the work, even the worst.

In your opinion, what image do you convey to your customers?

Finally, the nostalgia effectA feeling, a feeling, among other things, remember that people buy with their heart and rationalize their purchases with their mind.

Don’t talk to them about the features and benefits…

show them! Make them dream, imagine yourself in this way, what will it change for them, What emotions would they be able to feel? Use the story of your past customers, their testimonials, to develop a world where they are already using your solution and Give them the opportunity to discover this world.

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