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Pinterest Search Trends in 2022

80% of trends revealed Pinterest Predictions continues to grow for the whole year in 2021 If you have a greater impact on your audience, it’s best to check out this annual report. Well, like every end of the year, Pinterest reveals the search trends for the year ahead. Through the eighth edition of its annual report, the platform presented upcoming trends for 2022 …

Pinterest makes predictions for 2022

Pinterest Predicts is still eagerly awaited by consumers, creators and brands to build their digital marketing campaigns. It’s like being privileged before everyone else until the next trends. To stay ahead of the trends marking the year ahead, Pinterest presents advertisers with the information they need in this annual report, helping themto keep Greater impact on their audience. Among them, let us specifically cite Generation Z and Millennials.

Whereas their average basket is 85% higher On average, compared to buyers of other platforms, all express a strong Intend to buy on the platform. (Source: Dynata for Pinterest, a shopping survey of people who use Pinterest Weekly for fashion and beauty compared to those who don’t use Pinterest. United States, April 2021,

Plus, people take to Pinterest to plan and complete their projects. They can easily go from inspiration to attainment, and look for advertising materials and products that meet their expectations. According to Andrea Mallard, Chief Marketing Officer of Pinterest:

, By analyzing their research and behavior on the platform, we are not only able to see what is trending now, but also predict what is going to trend months in advance. ,

An unprecedented number of trends on Pinterest in 2022

Compared to the previous year, Pinterest saw a significant increase in user searches. This year, there were at least 175 emerging searches available on the Pinterest business site. from them :

travel in all its forms

During this, the health crisis related to Kovid has spoiled many habits. Thus many research trends will have the wind in their sails:

  • “All Inclusive Hotel” (x2)
  • +120% “Car Decoration Ideas”
  • +70% for the “boho car interior” style.
  • night adventures
  • The Beauty of a Night Road Trip (x2).

fashion

For 2022, research will focus on more daring and stylish indoor clothing:

  • “Fine lingerie”: search multiplied by 96
  • “Transparent nightgowns”: research multiplied by 5

Decoration

To allow yourself to take a deep breath… Inside, the research will focus on a number of topics on Pinterest in 2022:

  • “Stairway Garden” (+ 175%)
  • “Flower Ceiling” (x3)
  • “Biophilic Design” (+150%):

In addition to strengthening their connection with nature and improving their well-being, users will research pet-related topics:

  • “Designer Cat House” (x2);
  • “Luxury Dog Room” (+115%).

efficient – mars

To renew their energy and move forward to face the difficult years associated with the health crisis, the younger generation in 2022 will be interested in three specific themes related to wellness:

  • “Spiritual Awakening Workshops” (x4)
  • “Aura Colors” (x36)
  • “Care by frequency” (+ 35%).

kitchen

In 2022, Boomers and Gen X will come together around traditional cuisine and celebrate terroir to learn about the older generations of many countries:

  • “Traditional South African Cuisine” (+150%);
  • “Traditional Norwegian Cuisine” (+ 120%);
  • “Traditional Russian cuisine” (x3).

To learn more, Pinterest’s business site has 175 trends for 2022, including hundreds of tips for brands to make the most of these trends.

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