Pinterest Launches New Shopping Features!

Pinterest is more than ever a must-see destination and the trending 1 for e-commerce. The platform has also just launched new shopping features…

an easy shopping experience

Fun and discovery, this is what ecommerce will now provide on Pinterest. Beyond a simple transaction, this complete shopping experience is now possible thanks to new customized shopping functionalities launched by the platform in France, Germany, Australia and Canada.

It now offers customized new tools for e-merchants:

  • shopping spotlights Highlights trendy content handpicked by experts to discover new brands and products. The feel offered is similar to that of a flip-through magazine;
  • buy from search Search results only contain product pins (purchasable). It facilitates purchase of products in stock from various merchants and brands while searching for terms;
  • buy your painting Allows you to directly purchase products entered in the tables through a new Special Purchases sub-table. It provides the product PIN corresponding to the saved PIN;
  • buy with lens Allows you to find products through visual search, by taking photos of things that are inspired by the Pinterest camera and then launching a visual search;
  • buy by pin Use Pinterest’s visual search technology to identify products on a Pin using category and point labels;
  • pin product Improves the close-up experience on product pins with additional information (shipping instructions, customer reviews) to help users make purchase decisions on Pinterest;
  • shopping list Allows you to find all product pins saved on Pinterest in one place and displays important information (prices, reviews and delivery).

Pinterest, an essential e-commerce destination

Since the incredible boom in online shopping and new e-commerce trends in 2020, Pinterest has become more of a must-see shopping destination than ever before. The platform is also the 1st trend for e-commerce.

When Pinterest first launched in 2010, it was the place for women to browse and pin down the latest fashion, decor, and recipe trends.

Pinterest is actually an amazing visual search engine used by over 322 million users worldwide, making it one of the most popular and loved platforms used for promotion. But although it has fewer users than other social media platforms, it is emerging as an ecommerce leader. According to Experian: While Facebook generates 5.3% of website traffic, Pinterest stands out by generating 10.9% of traffic.

According to internal Pinterest data released in May 2021:

  • Users are 7 times more likely to purchase products registered on the platform;
  • The number of users and the interaction between purchase regions has increased by more than 200% over the course of a year.

Pinterest provides a complete, simple and seamless customer experience for users from any Pin. For e-merchants, these figures should be taken seriously in their e-commerce strategy.

With many tools, techniques, and widgets available, Pinterest marketing can increase your website traffic and drive more traffic if used effectively. If you’re ready to revamp your marketing strategy to compete with other brands in your market, it’s time to use Pinterest’s new e-commerce features.

Source: Pinterest

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