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Pinterest accelerates its social commerce strategy thanks to its new partner WooCommerce

From inspiration to completing a shopping journey, brands can further connect and engage with their community through Pinterest. The platform has formalized its partnership with WooCommerce to help synchronize product catalogs and boost brand discovery.

way of,Consumer Buying on Pinterest

more than 400 million people Connect to Pinterest to learn about a product, to get ideas, to see what’s trending, with the added intention of buying. this is a significant number in the early stages of the decision-making process on this forum.

Another important statistic revealed by Pinterest: People who visit the platform propensity to spend double Compared to users of other social networks. Additionally, the number of pinner negotiating with shopping areas increased by 20% in the fourth quarter of 2021. Users also inquire about more items, have an 85% larger shopping basket, and have higher total value purchases than competing platforms. So a consumer’s classic journey on Pinterest is completely different.

Faced with these myriad opportunities, Pinterest has signed a partnership with e-commerce platform WooCommerce, thus allowing 3.6 million businesses of all sizes Sync your online catalog and convert your products into buyable PINs. These now display information about product availability and price.

Available from France on April 13th, This feature is also available in more than twenty countries around the world: Germany, Australia, Austria, Belgium, Brazil, Canada, Cyprus, Denmark, Spain, Finland, Greece, Hungary, Ireland, Italy, Luxembourg, Malta, Mexico, Norway, New Zealand, Netherlands, Poland, Portugal, Romania, Slovakia, Sweden, Switzerland, United Kingdom and United States of America.

Five other countries will follow in his footsteps within a few months, namely Argentina, Chile, Colombia and Japan.

WooCommerce creators and merchants can install Pinterest tags and get verified merchant status and then set up their online storefront.

An opportunity for Pinterest brands and users

This is a huge opportunity for both the brand and Pinterest users. If the former has more sales options, pinners will be able to discover new brands and products more easily and quickly.

Businesses can track their best-selling or most-saved items on Pinterest, as the extension records customer interactions with sellers’ products.

In addition, once the extension is installed, the company’s entire product catalog is uploaded to Pinterest. Purchasable Pins thus appear in users’ feeds when searching for items to purchase, directing them directly to the brand’s website to complete the purchase process.

at the forefront of social commerce

remember, There was an opportunity for Pinterest to showcase the many shopping features that Pinterest presented. Which will be launched gradually during this year.

Last month, Pinterest already launched new features to improve the shopping experience based on everyone’s preferences and tastes. The platform now allows creators and advertisers to further segment their audiences with more targeted shopping journeys for every taste. And with this partnership and the launch of this extension, it’s a real step towards making Pinterest a personalized shopping destination.

Alexandra Betin, Vice President of Business Development at WooCommerce, said:

“Our collaboration allows us to make shopping on Pinterest as seamless as possible. WooCommerce invests heavily in the success of our merchants. They need the right tools to engage their audience. This is the purpose of the Pinterest integration. ,

This expansion from Pinterest to WooCommerce is based on a strong ambition: to make Pinterest the first destination for personalized shopping.

Source: Pinterest

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