New features and driving force

On March 10, 2022, Pinterest hosted the annual Global Advertiser Summit: The Second Edition of Pinterest Presents. Back to this incident…

Overview of new features on Pinterest

Pinterest is the essential platform for finding inspiration and customizing your marketing strategy especially. According to the figures they mentioned, more than 400 million users visit there to create a positive environment.

Remember, when 1Time The version of Pinterest Presents, Pinterest specifically shared information about the growing interest in video content in the application. Presents 2022 on Pinterest, Pinterest Presented with an overview of new features to inspire, personalized shopping and accessible to advertisers the life they dream of,

Several sessions have been organized for this purpose in many countries, including France, Canada, the United States, Germany, the United Kingdom, and even Australia.

Some of the tools launching soon include:

  • Pinterest Trending Tool : This tool allows you to find out what their communities are like and what is trending on the platform in real time. Creators, advertisers and merchants will be able to simultaneously activate campaigns and create content based on the trends most relevant to their audiences;
  • Pinterest Checkout : This feature allows customers to pay for their purchases without leaving the application and avoid being redirected. It is currently in beta for select Shopify merchants in the United States.
  • Your shop : Thanks to an algorithm based on each person’s preferences, interests or style, this place will display content published by creators or brands for purchase on Pinterest. Still available in beta for United States users, it will be generalized to all US audiences later this year, then rolled out to other countries;
  • Pinterest API for Shopping Brands of all sizes can make themselves visible to deliberate audiences and increase their online sales through this new feature. This way merchants will be able to create or download their product catalogs more easily.

Bill Watkins, Chief Revenue Officer at Pinterest said :

, We unveiled new trends, showcased innovative tools, and inspired research that shows how we’ll support brands to succeed on Pinterest. Our 2022 vision and product roadmap demonstrates our commitment to create a shopping ecosystem to enhance inspired content and effectively move consumers from inspiration to realization. ,

power of inspiration

There is a tremendous power of motivation on the users. Pinterest has figured this out and unveiled a new study on the subject. This highlights the fact that people are more likely to take action when they feel motivated.

Andrea Mallard, Chief Marketing Officer of Pinterest said:

, We’re driving product and feature development to help move people from early on to decision making. From products tagged in Idea Pins so that creators can identify the products they’ve used, to Pinterest checkout so users can pay without leaving the app, we’ve been able to make every idea for users what they find. To build an ecosystem. ,

Whatever your field, fashion, decor or interior design for example, Pinterest is the most effective social platform for product knowledge and shopping inspiration. Using Pinterest strategically through its many features presents a great opportunity to build your brand by creating awareness and driving traffic to your website.

Source: Pinterest

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