Facebook announced a dynamic new tool that helps small businesses develop content for their new campaigns…
Facebook Ads
Whatever you hear, Facebook advertising is one of the most effective ways to advertise around the world. With over 2.5 billion registered users, at least 3 million businesses are on Facebook and offer their services daily.
Theoretically, it is possible to reach 37% of the world’s population with Facebook every month. Its user base therefore provides almost limitless possibilities for companies to target and find their main targets. You can’t dispute the results, which means you can’t deny the power of Facebook ads.
Among them are:
image ad
These simple ads are a great way to get started with paid advertising on Facebook. You can create one with a few clicks with an image from your Facebook page.
video ads
Video ads may appear in News Feed and Facebook Stories. They can also appear as in-stream ads in longer Facebook videos.
polling announcements
This mobile-only Facebook ad format includes an interactive component by adding a two-choice poll to an image or video ad. You can add a separate link for each survey option.
carousel ad
A carousel ad uses up to 10 images or videos to showcase your product or service. You can use this format to highlight a product’s various benefits, several different products, or even use all of the photos together to create one large panoramic image.
slideshow announcements
Slideshow ads provide an easy way to create short video ads from a collection of existing still photos, text or video clips.
ad collection
Available only for mobile devices, these paid Facebook ads allow you to display up to five images or videos that customers can click to purchase a product or service.
Develop creative ad campaigns differently on Facebook
Now, small businesses can develop and optimize their Facebook ad campaigns, organic content for campaigns, and more with Facebook’s new Campaign Idea Generator. This new tool provides campaign ideas, pre-made resources, and resources specific to the needs of each small business.
According to Facebook, this content was created “Since organic posts are a great way to engage with your customers, and you can use them to connect with your followers, loop them with important updates, and share what makes your business special. can.”
The tool is thus for you to create your own content that can be implemented quickly, giving them a simple strategy and creative tools.
Campaign Idea Generator also includes an organic post pack, which helps small businesses keep their business pages alive with engagement between Facebook ad campaigns.
To use it, all you have to do is:
- Select the type of business to receive campaign ideas, information and data as well as resources tailored to each business;
- Specify a special upcoming holiday if necessary to generate more specific content.
Also, Facebook is testing an “out-of-the-box advertising” feature that provides predefined images and copies for use in ads for e-commerce, retail and consumer goods businesses. These are designed to serve as a good starting point for people who “want to get started, but may not have the bandwidth or resources to create content.”
Source: Facebook