new era of e-commerce

Today, e-commerce has grown tremendously, helping businesses reach a global audience. However, a new concept is emerging and revolutionizing the way companies interact with consumers: social commerce. We’ll look at what it is, its benefits for businesses and consumers, how it works and what the future holds…

What is social commerce?

Social commerce refers to the buying and selling of goods and services through social platforms to connect with friends, family, and businesses, in contrast to traditional e-commerce, which relies on dedicated transaction websites. So social commerce harnesses the power of social networks to connect businesses and consumers in a personal and engaging way. Social networks have become virtual meeting places for millions of people, and social commerce takes advantage of this interaction to promote products and services.web marketing training

    social commerce

Why is social commerce important?

Social commerce is extremely important for both businesses and consumers. For companies, this represents a unique opportunity to expand their reach and reach a wider audience. Social media provides a platform where brands can build a strong presence, engage directly with customers and build meaningful relationships. If you want to get training on this topic, have a look at this training in Community Management.

Additionally, social commerce allows businesses to efficiently generate leads and sales, improve customer service, and gather valuable insights into consumer preferences.

On the other hand, for consumers, social commerce provides a more personalized and beneficial shopping experience. Users can search for products and services that perfectly match their interests, easily compare prices and make buying decisions with great supporting information.

Furthermore, they can consult the comments and opinions of other customers, which gives them confidence and added value at the time of purchase. Social commerce also allows for more direct communication with brands, making it easier to resolve issues and get support. Businesses can use social media to promote their products and services, and they can also use social media advertising to target specific audiences.

Social commerce with ads on social media platforms - Source: Canva.

Social commerce can be implemented in a variety of ways.

“purchasable” publications

These publications include detailed product information and direct links to shopping sites. Users can find an interesting product in a post and make a purchase quickly and easily.

Buyable posts are posts that contain product information and links to shopping sites. Businesses can create shoppable posts on a variety of social platforms including Facebook, Instagram and Pinterest.

direct purchase

This format allows companies to broadcast live during which they present their products, answer customer questions and generate conversations in real time. It creates an interactive environment that builds consumer trust and engagement. Businesses can livestream on various social media platforms including Facebook, Instagram and TikTok.

advertising on social networks

Social media platforms provide the ability to effectively display promotional advertisements for products and services. These ads are tailored to the interests and behaviors of the users, thereby increasing the chances of driving sales. Companies target their social media ads to specific audiences based on factors such as demographics, interests and purchase history.

Mobile Social Commerce and AI - Source: Canva.

future of social commerce

Social commerce continues to grow and should continue to grow in the years to come. Here are some of the trends shaping the future of social commerce:

rise of mobile commerce

With the rapid growth in mobile phone usage, transactions through mobile apps and platforms will become a fundamental part of social commerce. Mobile commerce is the buying and selling of products and services through mobile phones. Social commerce will become increasingly mobile as more and more people use their mobile phones to shop online.

Businesses will need to embrace this trend to provide seamless and customized experiences.

Use of artificial intelligence and augmented reality

Artificial intelligence and augmented reality are two technologies that have the potential to revolutionize social commerce. AI can be used to personalize shopping experiences and recommend products to customers.

Additionally, augmented reality will provide consumers with the opportunity to virtually try products before purchase, thereby building online trust.

Market development on social networks

Social networks will continue to develop their integrated commerce functionality. Social media marketplaces are platforms that allow businesses to sell their products and services directly to consumers on social media. These marketplaces are growing in popularity because they provide a convenient way for businesses to sell their products on social media.

Businesses and consumers unite for social commerce - Source: Canva.


Social commerce has changed the way businesses and consumers interact in the digital world. It is a powerful tool that businesses can use to reach a wider audience, connect with customers in a more personal way, and generate leads and sales. On their part, consumers benefit from the discovery of relevant products, quality information and more direct support. As social commerce continues to grow, it is important that businesses embrace this new form of commerce in order to remain competitive in today’s digital landscape. Don’t miss the opportunity to be a part of this revolution and reap all the benefits!

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Rossana Bartett: Team Member And,

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