Mobile Apps: 9 Trends in 2014

This article is a summary of the white paper on mobile applications published by the agency 1min30 …

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1. Think utility!

Usability and practicality are the hallmarks of mobile applications. While most of them are free, users do not install them without a valid reason, so they are looking for free, more than quality ones that will be of interest to them to facilitate their navigation and customize to their satisfaction.

The applications that come in the discussion are also those that provide real practical and rich experience at the same time. Localization being the most notable example, it facilitates research and makes it possible to offer local promotions and offers that will be of even greater interest to mobile users. Mobile is a relevant toolso its use is often nomadic, and associated with a specific activity.

2. Bet on Outdoor Geolocation

Democratized by smartphones, it determines the position of the consumer so that transmit targeted and personal informationWith this technology, you have the ability to send a message to the right person, read it to the right place instantly. Taking full advantage of this proximity by providing instant service, you become a provider of messages with high added value.

ber is an example that couldn’t be more interesting, geolocation is the basis of its business model, and like Foursquare, whose check-in has made it a trendy application, ber is able to connect in a matter of seconds as per the offers Is. Its application ready transport on demand … a French success!

3. Rely on the power of mobile-to-store and mobile-in-store

Despite the real opportunity it represents, little is still known: 76% of visitors use their smartphones when making purchases, according to a study conducted by Digitas. This figure opens up the possibility of providing a shopping experience aimed at increasing the average basket and number of visits to stores. Two dimensions have to be considered.

Mobile-to-Store: It is an indoor localization system aimed at developing marketing campaigns within points of sale. There is also a larger trend of BLE (Bluetooth Low Energy) localization, a technology popularized by iBeacon and requiring Bluetooth beacons to ensure localization in a more accurate manner than GPS. Indeed, Bluetooth technology allows beacons to be triggered from their range. So customers can be directed to car parks or receive notifications within a specific radius of the store.

Mobile-in-store: A trend aimed at offering connected tablets and devices capable of improving the shopping experience. From iPads available in stores, to watching videos or scanning products in stores, we can also imagine applications in clothing stores to create a complete look…

4. Take Advantage of the Opportunities Offered by Augmented Reality

With their digital cameras, their GPS geolocation chips, their acceleration sensors and their integrated electric compass, mobile devices are perfect vectors of augmented reality.

Thus the user sees an increase in the amount of information at his disposal aimed at enriching the perception of his environment, especially considering the availability of Google Glass, tablets incorporating GPS or BLE solutions. The possibilities are huge, and a winning experience for the store as well as the consumer.

5. Avoid Redundancy With a Responsive Website

A responsive site differs from an application in that the latter has its own use value, and strives to meet the needs of the users. It is not your activities to represent or disseminate information, but should fulfill a specific use. So don’t resist responsive design and mobile apps: on the contrary, take advantage of them complementarity While making sure to respect their respective objectives.

6. Play Flashcode Card

Working in 2D like bar codes, these pictograms are experiencing strong development and designate a data format that can be read by a suitable reader like the APN of our beloved smartphone. So it will be enough to take a picture of the shortcode or QR code to access the linked website. useful once again. These tiny pictograms can trigger access to a page providing information highlighting a product, description, a story… QR codes are also a solution to initiate the download of mobile applications: integrating the web at the turn A physically and visually appealing solution to eg a gondola!

7. Connect the Virtual and the Real with Image Recognition

Product testing and the opportunity to combine information with it, such as advice or distinctive features. Companies are trying it and the results are impressive by promoting impulse buying:

  • Google’s goggles provide recognition for captured images or content for inclusion in search engine searches.
  • Adidas Originals: The app allows you to take pictures of acquaintances or strangers’ sneakers to find the exact model online.
  • Instant Beauty by L’OrĂ©al relies on advice and tips on the brand’s products to provide an extra dimension with a sales pitch that aims to appeal to a connected women’s clientele.

8. Get Closer to Your Customers with M-Couponing

A cross-channel tool, couponing is actually established between two worlds, the physical and the virtual, between which it is the perfect link. Coupon displayed as a vector of choice

To attract consumers to points of sale. With the development of m-coupling (with “M” for mobile), it allows companies to implement a cross-channel strategy, in which virtual commerce is equivalent to physical commerce. Now a circuit to have on hand:

  • Know your customers;
  • Qualify your potential base;
  • retain your customers;
  • Recruitment prospects;
  • Dematerializing your promotions;
  • Personalize your messages;
  • Bring your customers to the store.

9. Optimize the Response of Field Data

Improved response to field information: With a smartphone, you can also allow your employees to report on their activity, resulting in better visibility and enhanced feedback for your teams, and therefore performance for your business. gets promoted. As a result, the company’s activities and profits from relevant indicators are closely monitored to make strategic decisions.

crowdsourcing BTOC is the most recognized manifestation of this trend in the field, with applications dedicated to facilitating the feedback of information from the field. Feedback simplified by user-managed data collection on mobile and live. SimpliField also provides the same solution in BtoB domains.

10. A Free Guide to Launching Your Mobile Application

A free and comprehensive guide to mobile apps created by 1min30 to help you deepen the concept and launch the right mobile application for your business.

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