Metaverse and Digital Marketing: How to Prepare?

Ever since Facebook announced the change of its name to Meta, the tech space has been filled with the word “Metaverse.” How will this new virtual world fundamentally change the way humanity works? How will the metaverse affect marketing?

With the continued growth of virtual reality (VR) and augmented reality (AR), the metaverse is permeating the Internet. It is estimated that around 85 million users will experience AR or VR at least once a month in 2021.

But what exactly is the metaverse? Although the term was first coined in a science fiction book snow accident by Neil Stephenson in 1991, its new relevance can be attributed to both change in Facebook’s “Meta” brand as well as popular avatar-based games like fortnite ,

Science fiction author Neil Stephenson coined the term “metaverse” in his book snow accident (1991), use it to refer to the computer generated universe. it is usually a Highly immersive shared virtual world Where people gather to play sports, socialize and work. It also ties in with the development of Web3.0, which some say will be the next chapter in the existence of the Internet – a chapter built on blockchain that, in theory, is the reach and power and weak grip of the biggest technology companies. will democratize

But let’s keep it simple. A metaverse is a surrealistic, immersive and interactive shared virtual space through the use of Augmented Reality (AR) and Virtual Reality (VR). There can be many virtual worlds inside a metaverse, where people can engage in a variety of activities that are the result of a mixture of the physical and the digital. Now instead of staring at a screen like you would, in a metaverse you’ll be able to live inside all of your online experiences like shopping, meeting friends and family, going to concerts, completing official documents, and more.

From another point of view, it is possible to describe the metaverse in two ways.

  • a direct parallel to the Internet as we know it today
  • The second is made up of multiple products that act as online spaces where people can interact in an immersive way.

So, let’s say the metaverse (capital “M”) is the Internet; Metaverse (short ‘M’) are platforms developed by Facebook, Microsoft, Nvidia and co to provide context and specialized products needed for specific use cases.

With this in mind, many brands and marketers are beginning to see the same potential behind the metaverse and this potential has fueled the marketing industry.

The metaverse relies on people first spending a lot of time in virtual environments — and, sometimes, money. So it’s no surprise that early examples often focused on one thing: video games.

roblox platform , for example, allows players to live in worlds created by other users, leaving the design to the community. They have also recently begun to experiment with interactive ads, which give marketers far more freedom than product placement or just advertising at the level of a static video game. They create a blended experience that gives the commercials a way to come to life as players progress through the game.

Hyundai There was profit too. The automaker has created its own Roblox level where all the cars are their own. He entered the metaverse to seek a youth base at his home ground – the game – and aims to “nurture lasting relationships with fans”.

In May 2021, gucci Gucci Gardens on Roblox also opened, a virtual experience to complement a real-world setting called Gucci Garden Archetypes, which took place in Florence, Italy. Vogue Business revealed that people can “explore space together with others and buy digital pieces created in collaboration with Roblox creator Rook Vanguard.”

With Roblox exposed to over 43 million daily active users, it’s easy to see why brands are jumping at the chance to stand out.

but that’s not all. The Metaverse offers another unique opportunity for digital marketers: a new way to collect data and understand user behavior. A survey shows that 65% of Gen Z consumers have spent money on a virtual item, such as a character mod or special gear, that only exists in-game.

There are no boundaries barred for digital marketers today. But Metaverse or Not, Marketers Should Design interactive experience It sparks connection and thus creates authentic relationships.

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