Meta is testing this new feature

As tools and platforms based on artificial intelligence, such as ChatGPT, develop at an alarming rate, social networks are starting to too. Facebook has introduced a new feature to offer ready-to-use Stories based on creators’ past uploads…

The Stories format has proven particularly effective for Facebook and Instagram. According to Facebook’s parent company, Meta, more than a billion stories are shared every day across its family of apps. moreover, 4 million advertisers use stories ads every month.

To further add to this success, platforms are integrating more and more features for users that help customize creator and brand stories. In the past few weeks alone, there have been some sensational innovations on Instagram. For example, Stories Memories is now accessible to everyone, where stories can now be published directly to the platform. The ability for viewers to comment on stories has recently been tested.

Also new, this time on WhatsApp, users will soon be able to almost automatically share their status updates as a Facebook Story.

How to explain such success?

Plus according to Meta, Stories are optimized for the way people already interact with their phones. The phone is held vertically 90% of the time, Stories are optimized for natural viewing, i.e. in full screen vertically, for quick enjoyment of videos and photos.

But there are always updates for Facebook in Meta! The platform now offers ready-made stories for the first users, which are ready to be generated and used by Artificial Intelligence.

His name ? facebook advanced stories

As you can see in this example, posted by Jackie Pitko (and shared by Matt Navara), some users are now encouraged to use this new feature.

Facebook Enhanced Stories allow you to “do” Recommend high-quality ready-made stories to you using advanced photo and video data, including image quality, location, presence of people or animals. ,

Once you have uploaded the images, you can upload the related story with ready made templates and backgrounds. the subject of these automated stories Matches the context of the image or video Recommend topics like pets, work, travel etc.

Specifically, how to use it, the feature’s pop-up window indicates very precisely: “Allow Facebook to suggest high-quality ready-made stories using advanced photo and video data, including image quality, location, presence of people or animals.”

In early March 2023, Meta CEO Mark Zuckerberg announced a new specialized team to develop new AI experiences for Instagram, WhatsApp and Messenger. It will be implemented soon:

  • AI chat experience in WhatsApp and Meta Messenger;
  • AI image filters and ad formats on Instagram;
  • AI video and multimodal experiences.

Recall that in September 2022, Meta had already deployed Make-a-Video, a new artificial intelligence system that allows users to convert text information into short, high-quality video clips.

With just a few words or lines of text, Make-A-Video can bring imaginations to life and create unique videos filled with vibrant colors, characters and scenes. The system can also create videos from images or take existing videos and create new ones.

Like Make-a-Video, the Advanced Stories feature is one of several new AI tools Meta plans to integrate into its platform in the future. This feature is currently available only to a select number of users in testing.

for the moment, We don’t know if this ceremony will actually see the light of day Absolutely on all Facebook accounts. At least on the brand account side, this can be a quick way to promote new products in your stories…

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