Faced with increased competition from its competitors, Meta is looking for new ways to encourage users to stay on the platform. Its latest feature: allowing some of its users to have multiple profiles on Facebook, thus eliminating what was kept from the beginning. The company has confirmed that it will allow up to five different profiles on a single Facebook account.
Facebook will allow creating 5 different profiles under the same account
As of now, Meta does not allow to have more than one Facebook account. However, the company is testing a way to connect more than one profile to its account,
Facebook has revealed a new feature that will allow you to have separate profiles dedicated to different groups of people. For example, the same person may have one profile for personal friends, another for people at work, and another for family. The company claims that creating profiles and switching between them will be very easy.
A Meta spokesperson confirmed the test.
“To help people personalize their experience based on their interests and connections, we are testing a way for people to link more than one profile to one Facebook account. Anyone who uses Facebook must continue to abide by our rules. ,
Notably, users will be able to create up to five different profiles under a single account. Additional profiles are not required to include the person’s real name, unless it contains numbers or special characters. However, a user’s main profile should always contain that person’s real name.
The experience shows how the site tried to go beyond just a platform for sharing updates with family and friends. Facebook users can create profiles dedicated to their hobbies such as cooking, design or travel, the social network said Thursday. They may also have a separate profile where they are only matched with certain family members or friends.
Meta said its rules against impersonation and other forms of identity misrepresentation will continue to apply to all profiles. This means that fake names will be allowed on supplemental profiles as long as the names do not violate the platform’s policies that prohibit misrepresentation and impersonation of public figures, and do not contain numbers or special characters. . ,
Is this really necessary?
The change gives users a formal exemption to semi-anonymous their identities on the world’s largest social network, alongside options offered by rivals such as TikTok and Twitter, as well as Meta’s own photo and video app, Instagram. is in line with.
Facebook has already had a similar feature for years, which lets you create and select groups of friends who can view a specific post, photo or video. Having multiple profiles makes the process more intuitive and organized, but Facebook’s intentions seem to have more to do with losing the social network’s users to competing platforms like TikTok.
In early 2021, Facebook researchers shared apparently startling statistics that showed the platform was rapidly losing ground among the younger generation.
According to this study, The number of teens using Facebook has dropped by 13% since 2019 Need more in the United States 45% drop in next two years, This will lead to an overall drop in daily user numbers in the company’s most lucrative advertising market. Young adults aged 20 to 30 are therefore expected to decline by 4% over the same period. What’s worse is that the younger the user is, the less regularly they interact with the app.
So this new feature will primarily enter the battle to retain users and encourage commitment. According to Facebook spokesman Leonard Lam, the company is testing the new feature with users in select countries, though he did not say where or when the option would be widely available.