Mastering Digital Marketing is Now a Must

Do you want to make a career in Digital Marketing in 2022? LinkedIn shares new insights into the most sought-after digital marketing skills…

Digital Marketing: The Incredible Transformation of the Job Market

For many, the COVID-19 pandemic has changed both the place and the way we work. The adoption of digital collaborative tools has become widespread. As the onset of Covid slowed some sectors of the economy, many business owners got creative and started their own businesses.

Two of the most in-demand jobs, now and in the future, are project managers, ranked 5th by LinkedIn’s global job postings data in the third quarter of 2021. Digital marketers are in sixth place.

A study published by the Project Management Institute (PMI) revealed that by 2030, there is a global need for 25 million new project managers who organize, plan and oversee the execution of a project. In other words, 2.3 million new project managers will be needed each year to meet the high demand.

Also, as the pandemic drives more people to shop and work online, the demand for marketing professionals familiar with the latest digital technologies has intensified. According to LinkedIn, two out of the four most in-demand jobs in marketing include digital marketing specialist and digital marketing manager.

in this context, LinkedIn is a powerful tool for building professional relationships and attract a large number of employers. Hiring managers in all industries use LinkedIn to source new talent, including digital marketers.

A strong presence on LinkedIn is a must if you want to develop your brand and your digital marketing skills. When used properly, this social network can be a source of new opportunities for professionals looking for new roles.

Based on this information, its job offer and its activity, LinkedIn claims that half of the top 10 jobs posted on the social network are in the digital or media space.

LinkedIn explained on its blog:

“While the pandemic has accelerated the transition of our industry to all-virtual, it has also accelerated the demand for marketers in digital roles. Digital marketers are most in demand, while the role of media coordinator is growing the fastest. ,

LinkedIn reports that “digital marketing” as a term is in high demand, but several elements are often overlooked.

“While many marketers present themselves as digital marketers, recruiters are currently struggling to find marketers with skills in digital strategy, Omniture, link building, search advertising and off-page SEO. ,

It is therefore useful to improve upon more specific areas, or to better highlight them in your profile. This will increase the chances of the specialization to meet the specific market demand.

To this end, LinkedIn suggests tapping into various LinkedIn Learning courses to hone and develop your skills.

“On LinkedIn Learning, you will find a library of courses designed to advance your digital marketing skills. Digital marketing courses like “SEO Foundation” and “Digital Marketing Trends” are the most popular LinkedIn learning courses for marketers.

Sources: LinkedIn, BizzJournals

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