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Marketing in times of crisis: challenges and opportunities

The pandemic and confinement have affected the lives of all consumers, but also the lives of companies that have had to deal with an unprecedented crisis. With the impossibility for employees to go to the company, shops and businesses that could not welcome their customers, it was necessary to find alternative solutions. Since then, marketing has been able to do well by offering a customer-centric approach using all available levers such as online advertising, direct communication with flyers or e-mails.

more demanding jobs

For many years, certain areas of activity or professions were regarded as support functions. In other words, during budget cuts, the latter has to be the first to suffer the consequences. However, with the advent of coronavirus, the roles have completely changed. During the crisis the graphic industry was forced, like the distance selling sector, to adapt to these new constraints. An effort that has allowed many companies to take advantage of the situation. Thus, some jobs such as Graphic Designer, UX Designer or Project Manager have seen their ratings rise, with candidates who have seen these occupations flourish, opting for work from home to work in the print sector. Possibility, but also in digital. Therefore marketing has been able to take advantage of this new boom to uncover great opportunities.

Employment in Marketing: A New Boom

For many years, marketing was confined to advertising with the sole purpose of selling a product. Now, with customers at the center of back concerns, the functions present in a marketing department have become essential. Be it SEO Specialist, Social Media Specialist or Analyst, these jobs help the company to understand the customer better and provide them with a unique and personalized experience. In a context where the unemployment rate is volatile, marketing businesses manage to stand out with many job offers and significant benefits.

What are the benefits of a job in marketing?

Telecommuting, with many offers or career development opportunities, has many properties to attract candidates in the online or physical marketing sector.

jobs in print and digital

Marketing businesses enjoy a unique allure, with the possibility to find work at any time, including in times of crisis. Graphic Designer, Editor or Analyst, many positions give the candidate as much work opportunity in the digital sector as in the print sector. From product design to website setting through to managing customer relationships, there is a wide choice available for those looking for a secure job with growth prospects. Thus the candidates can move from one region to another, increasing their experience.

ability to work from anywhere

COVID-19 has made it possible for employees to highlight the importance of telecommuting. Digital jobs can be practiced from home or abroad, with an internet connection and computer. A boon for digital nomads whose quest for personal fulfillment drives them to travel and enjoy life without neglecting their professional careers. Unlike many businesses where presence on company premises is mandatory, marketing offers the advantage of freeing itself from geographic constraints.

rising pay

With the rise in inflation, salary has become an important element in the job search. The prospect of getting a job that is always in demand because of its usefulness within the company assures many candidates. To persuade them to join the company, employers are now offering competitive salaries. A real argument for negotiation, the possibility for the candidate to choose between several positions allows him to apply his own terms in terms of income.

lots of job offers

The social network dedicated to employment has become a real marketplace where it is possible to stand out and get the job of your dreams. Despite the crisis, some businesses continue to recruit and recruiting schemes are on the rise in the coming years. The increasing digitization of companies is prompting them to select candidates who can blend print and digital.

What are the marketing challenges?

training to stay up to date

With significant consumers seeking innovation at a low cost, companies find themselves in a hyper-competitive market where standing out is essential. For this marketing should be ready for the new and should be constantly evolving. Paper formats, websites and social networks are many media to communicate with customers. Hence it is necessary to be trained in new technologies and anticipate what will be the innovation of tomorrow. As evidenced by SEO, where algorithms are constantly evolving, forcing experts to constantly adapt to new obligations.

freeing the boundaries of the consumer market

With the advent of the Internet, it has now become possible to buy products from abroad. There is now more competition among businesses, especially with structures that take advantage of a market where labor is more accessible. If prices cannot be reduced, it is imperative to provide customers with an unforgettable experience that takes into account their needs and wants. Through a suitable marketing strategy, companies will be able to retain their customers while achieving a new goal.

With the advent of the crisis, companies were forced to modify their strategy to integrate the new constraints. In this context, some marketing businesses have found an ideal place where their role is essential for the proper functioning of the company. A boon for the candidates who are now in a strong position against an employer in search of a rare pearl.

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