Make way for original content!

Like Google, Instagram also wants to put more emphasis on original content. In this sense, Instagram’s algorithm has been updated with respect to how the platform’s content is ranked…

An update focused on content originality

Instagram chief Adam Mosseri has announced that the company will change its ranking algorithm Highlight original content, Without revealing too many details, Mosseri says that original and unique content is more likely to appear on Instagram than reposted content on the reels, for example.

“I know a lot of you are skeptical about the rankings, but it really helps us make sure that Instagram is more valuable to everyone who uses the platform. This update specifically focuses on that idea of ​​originality. If you build something from scratch, you should get more credit than if you shared something you found from someone else. We are going to do more to try to give more importance to original content, especially reposted content. ,

At first glance, this Instagram algorithm update may only be beneficial, but It also raises several questions:

  • If you post content from other platforms, will the reach of your posts on Instagram be affected?
  • Can you be penalized if a large profile reposts your original content?

Essentially, the goal is to reduce the dominance of aggregators and give more value to creators who publish original content.

To allay customer apprehensions, Adam Mosseri clarified several points:

  • Content edited outside Instagram and then uploaded to the App will not be penalized;
  • Publication history is a key element. If you repost a lot of content from other accounts, you’ll likely see a drop in reach. Remember, content aggregators are at the heart of this update. If the account is an aggregator, Instagram will be more likely to detect that it is not native;
  • Original Instagram content continues to rankle. The platform will continue to evolve its processes to better determine where content comes from and who published the original, in order to help true creators.

As always, this is a test to see how the update performs over time.

Another feature now available to all

Along with this priority of original content product marking Now available to all creators. Previously restricted to Certified Creators, tagging brands and products on Instagram can be used by anyone in the United States.

Like your favorite Influencer, you can tag a post. Thus after tapping on the product or brand name the user will be directed to the “Product Detail Page”. Then he can buy the products directly in the application.

According to Instagram:

, Bought a new pair of earrings from your favorite small business? Tag the product in your post (Editor’s note: on the app’s main feed) so your friends and followers can find out more about Win and buy them! People flock to Instagram to share and discover trends and inspiration. Product tagging will allow everyone to support their favorite small businesses, share how they’ve styled their looks with the products they’ve used, and more ,

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