LinkedIn will launch audio programs this month

As part of LinkedIn’s new Events platform rollout, the Clubhouse-like live audio feature, which LinkedIn confirmed it was working on last year, will debut in beta this January…

Create a Unique Audio Experience

Back in March, when live social audio was a hot topic for many, Jake Pose, LinkedIn’s video and events manager, said that the professional networking platform was “an initial test to create a unique audio experience tied to your professional identity.”

He just said:

“This month, we are taking a huge step forward and building on the success of LinkedIn Live broadcasting by launching a new interactive event experience that allows our members to more actively participate in conversations.”,

“The annual creation of live virtual events grew 150% year-on-year, with a 231% year-on-year increase in annual virtual event attendees,” he explained. According to Pause, the plan is to start with “a few thousand creators” hosting a variety of audio programs.

“Our philosophy is to give control to the organizers. We want to make it easier to host virtual panel discussions, fireside chats, etc. Some people want the event to be more formal or less formal. Some want to communicate with their audience, spoken to Open to the word. We provide interactivity and support to professionals. »

Users participate in live conversations, join “on-stage” speakers as part of the discussion, and will be able to connect with others from the network at an event after the event ends.

Here’s an overview:

clubhouse vs linkedin

The hype and special appeal around Clubhouse that peaked in the spring of 2021 encouraged Twitter, Facebook and Spotify to launch rival platforms. For example, Facebook launched its “Live Audio Rooms” feature in June 2021, while Spotify introduced its own version, Greenroom, in the same month. Discord and Twitter are among other popular sites that have thrown their hats into the online audio event ring in recent years, with the latter making the live audio space available to all users last May. LinkedIn, however, targets a more specific audience by including its community of entrepreneurs and professionals.

LinkedIn’s all-virtual events platform will eventually include moderated panel discussions, panel discussions and fireside chats, with formats left to the event host. The virtual events will be created on LinkedIn’s internal tools, and a video version should be available later in the spring.

Actively participating in conversations at an event can help you build new relationships, strengthen your professional brand, and inspire your peers. In our new experience, you can participate in live conversations by raising your hand and connecting with speakers “on stage” to help advance and complement the discussion. You can also see who else has attended the event, allowing for real-time connection opportunities – follow and message other attendees during the event to foster relationships and keep track of when the event ends. Continue the conversation after.

LinkedIn does not plan to include paid events where organizers may charge for access, meaning we all have the opportunity to explore the future of LinkedIn’s new creator tool and the growth of LinkedIn influencers in 2022 .

Source: LinkedIn

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