LinkedIn, an excellent tool for companies
LinkedIn is much more than just a platform used for recruitment and job searching. It can be a great tool for businesses, especially B2B companies, to find opportunities and connect with potential leads.
Marketing on LinkedIn is actually the process of using LinkedIn to:
- establish a connection;
- generate leads;
- improve brand awareness;
- fostering business relationships and partnerships;
- Share content and drive traffic to your website.
LinkedIn is an integral part of many successful marketing strategies today because of its effectiveness in expanding professional networks.
How to market your product/service and grow your business on LinkedIn, you have many possibilities like:
- Take advantage of LinkedIn recommendations;
- Create a LinkedIn Showcase Page
- Experiment with sponsored content and LinkedIn native ads.
- Take advantage of @mentions in your status updates.
- Post company status updates;
- Leverage Groups on LinkedIn.
the power of linkedin groups
LinkedIn groups have a huge advantage. This is a great way to connect with people who work or are interested in your industry. They act as a hub for you and other members to:
- share content;
- Develop your contact list;
- Establish yourself as an expert in the field;
- Strengthen brand awareness.
- Increase brand visibility;
- building a community;
- Develop thought leadership;
- Be the source of information about your target audience.
Many of them end up with spam LinkedIn groups can be hit or miss. To better use them and demonstrate how LinkedIn Groups should, in fact, be managed, the professional social network has launched a new group: the LinkedIn Marketing Partner Community.
It regularly provides community support and advice to digital marketers.
According to LinkedIn:
“The group is specially designed for marketers who want to take their efforts to the next level. We want to increase the synergy and collaboration between our marketing partners, customers and internal experts to help everyone involved reach new heights.” If you want to get the most out of LinkedIn for your marketing and learn how different third-party connections and enhancements can improve your results in a variety of areas – from content and creative to targeting From lead generation and beyond – this group is for you. »
LinkedIn has also sought to establish clear criteria for what will and will not be accepted.
“Promoting any type of network marketing or MLM (Multi level marketing) is not allowed in this forum. This is not a forum for this type of business. No spam or direct sales pitches allowed.”
Joining the LinkedIn Partner Community Group gives you a head start and a competitive edge. Not only can you take advantage of these powerful enhancements and integrations, but you can also fully immerse yourself in the community of aspiring marketers who are exploring new ways to leverage and activate them. If you’re looking to optimize your digital marketing strategy through LinkedIn, this group is an excellent starting point.
And if you need training in this area, take a look at our webmarketing training with social media strategy component.