With the growing popularity of clubhouses and audio-based social interaction, many social networks were quick to launch. After Twitter with Space and Facebook, it’s LinkedIn’s turn to develop Audio Rooms!
A new lot “Clubhouse” application
The list of clubhouse contestants is growing. LinkedIn has now confirmed that it is also testing a social audio experience in its app that will allow creators to connect with their community on its network. LinkedIn will soon offer Live Audio Rooms, which users can join in the app.
LinkedIn spokesperson Suzy Owens said:
“We do some preliminary testing to create a unique audio experience that’s tied to your professional identity. And, we’re looking at other parts of LinkedIn such as Events to give our members even more ways to connect with their community. And how can I bring audio in groups?
Based on a mockup provided by LinkedIn, the yet-to-be-named version of Clubhouse will feature a stage that will highlight the room’s host and speakers, as well as a group of listeners.
The user interface of this new app is very ‘clubhouse’, with a feature box for the speaker at the top, as well as a list of people who have logged in to the chat.
This will create an audio room with the specified speakers. Users can join as audience members to hear conversations, and request listeners to speak for themselves.
A unique connected audio experience on LinkedIn
In March 2021, LinkedIn began working on some of the first tests to create a unique audio experience tied to its professional identity. The social network is looking at how to integrate audio with other parts of LinkedIn, such as events and groups, to give members even more ways to connect with their community.
Clubhouse and Twitter Spaces work incredibly well for what they’re about to do, but they also have no real identity. These are live chat rooms that can be used to talk about virtually any topic, and that can be both a good thing and a bad thing.
Unlike Twitter and Facebook, LinkedIn focuses more on professional rooms that align with specific niches, helping to improve connections and strengthen your presence in the industry. The social network is betting that its professional community will put some people more at ease than other platforms.
Towards one of LinkedIn’s best new features?
This can be a big boost for LinkedIn by creating new options for creators thus encouraging them to expand their presence on the platform. Audio rooms will facilitate a range of potential new opportunities for community building in their respective areas. For Clubhouse, this could be a big blow, especially since the application is already experiencing some difficulties…
Right now, LinkedIn’s audio rooms are in the testing phase, and LinkedIn is still rolling out the option. It’s entirely possible that Clubhouse competitor LinkedIn will poke their noses at them and be nothing but a forgotten experience, but so is their potential for success. LinkedIn reports that there was a 30% increase in sessions on the platform in 2020 compared to 2019 and 21 million people attended a virtual event on the site last year alone.
For now, LinkedIn’s Audio Rooms is still in the testing phase. But if handled properly, they can become one of LinkedIn’s coolest new features in years.
To be continued !