Again this year, the digitization of retail continues to increase. Consumers are looking for a new shopping experience and brands are facing new challenges. The health crisis has certainly disrupted French commerce, but e-commerce shows no signs of slowing down, and remains the leading French market on the Internet with the largest number of fashion shoppers.
Representing more than EUR 13 billion in turnover and declaring a +14% growth by 2027, the retail market remains highly popular in France. Here are some trends to know what the growth opportunities are!
Click here to download Digital & Retail Infographic: Key Trends
Customer Experience, Made in France and Omnichannel…
Among the key trends to follow, customer experience, Made in France and Omnichannel stand out in particular.
Indeed, surprising consumers in their online shopping journey is essential. Offering personalized shopping recommendations, virtual testing for augmented reality, and informing Internet users in real time, are the much-anticipated elements for 2023.
Some social trends have also been developing in recent years, especially in the context of ecology. In fact, 53% of French people say they are sensitive to eco-responsible approaches and therefore take environmental, responsible or ethical elements into account in their online consumption. Sustainability is then a factor of choice, and may be at the fore of customers’ minds.
In addition, it is important to set the right goals and send the right message. Millennials are the major consumers of fashion items in France, spending 19.5% of their budget on them. This goal is certainly more volatile, but it should be at the heart of your digital strategies.
Finally, even though online sales have grown tremendously in recent years, physical commerce still has a bright future ahead of you! On the other hand, more than ever, merchants must completely rethink and digitize their points of sale to continue performing.
As you may have understood, if you are a retailer, you will need to focus your attention and your investments on the digital lever, and continue to innovate in your digital strategies!
Cybersite experts provide a retail and digital infographic for you to download, to provide you with some answers that will allow you to go one step further, and to guide you on strategies to adopt.
Click here to download infographic
Article written in collaboration with CyberSite