Is slow content a way to preserve the planet and the internet?

Are you a web editor and would like to know how to work while helping the planet? i offer you slow content. There you ask yourself questions. What is slow content? How to Combine Better SEO Content and Ecology? I bring my answers in this article…

what is slow material ,

The concept is to focus on quality rather than quantity. Its purpose is to build a relationship of trust and retain readers. Two-thirds of content is read on the web, compared to only one-third on social networks.

To reverse this trend, we must focus on individual ingredients with added value. We can go back to existing stuff to update it and lighten the servers that store all of our data. Long live recycling!

opposite of this, slow material More research and writing is needed. It is also essential to accurately target the customers for whom your content is intended. This process invites us to question the patterns that have been established. Actually, edible material The goal is to produce more content as quickly as possible. Why not slow down and focus on quality rather than quantity?

Even though this web design requires more work, your brand image improves. Your content will be more meaningful if your content benefits the environment!

Digital pollution is a matter of concern for several reasons. Internet network is not immaterial!

environmental impact of the internet

First, computers, smartphones and servers, in particular, use scarce materials that pose problems in terms of ethics and ecology. For example, computers contain tantalum, lithium, gold which comes from Congo, Bolivia and Australia.

Extraction methods require fossil fuels and large amounts of water. This is far from ideal! A good way to combat this phenomenon is to recycle our equipment. However, 75% of electronic waste escapes through recycling channels as they are illegally exported especially to India and Ghana.[1],

another, data center consume a lot of energy. Internet networks require a lot of equipment to store servers, websites or even streaming platforms. To do this, it must be supplied with electricity and fossil fuels. Between 2010 and 2018, their energy consumption increased from 59.3TWh per year to 76.8TWh per year[2],

First, encouraging editors to produce less to earn more is a good solution, which will allow them to stand out. By working on useful questions, we must agree to position ourselves on fewer topics, but answer more relevant discoveries. This equates to reducing editorial workload to limit carbon footprint, by lightening servers. It is essential to identify a strong need of Internet users to respond to it as best as possible.

Second, you can improve the readability of a website by dedicating a single topic to a single page. In addition, the use of a wide variety of fonts on a web page increases its loading time and reduces its weight. The faster an Internet user finds a topic, the less likely he or she browses the site: it makes them want to stay!

Finally, it is necessary to reduce the weight of the pages in order to limit the consumption of data, and therefore the energy of data centers, Indeed, restricting media makes the site faster, which in the eyes of Google’s algorithms favors it. For example, one can choose images weighing less than 200 kilobytes.

slow material It is the art of producing relevant content that is less polluting while satisfying internet users. Today we know that Internet networks are energy-intensive. You have to set limits. There are many ways to reconcile efficiency and ecology, why not start?

Click Here for Digital Anti-Pollution Tips!

author’s presentation

My name is VALENTINE BRARD and I am currently taking web writing training. I propose this article on a topic that interests me in order to build a portfolio.


Action, writing! – blog writing web

sources say


Laval, Lucia. “Slow Content: How to Limit Your Environmental Impact with a More Qualitative SEO Content Strategy?” July 25, 2022 Web September 5, 2022

Bailey, Cecil. “What is slow content and how to adapt to it?” July 21, 2022 Web September 5, 2022

“Digital pollution, what is it?”

Lee, “SEO and Web Ecology: Does It Match?” December 29, 2020 Web September 5, 2022

Sana, “Datacenter and energy consumption: at the heart of our priorities” October 04, 2021 Web September 20, 2022

[1]United Nations Report (2013)

[2]European Commission Report (2020)

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