At some point, your site needs to be refreshed, rebuilt when it loses the attractiveness it created. But in order to successfully redesign your website, you must ask yourself the right questions before you start…
1- When should you start your site redesign?
Some applications or software need to be rebuilt or updated from time to time, otherwise they will become obsolete and inactive. This is not the case with your website. The ideal moment is not determined in advance. On the other hand, you should go ahead with the redesign when you realize that its design is no longer trendy and no longer attracts new visitors. As far as the shop window is concerned, you should regularly change the decoration and arrangement so that the customers do not get tired of it.
2- Can redesigning your site improve its performance?
The redesign of your website isn’t justified by the need to improve its design. She may be motivated by the need to optimize her performance. Today, a website that doesn’t load quickly will lose its visitors because they need to get their search results quickly. A website that loads very slowly negatively affects the user experience and bounce rate. Internet user going there will not go beyond the home page. He would prefer to consult a more ergonomic and faster site.
3- Your website can’t be read on smartphone?
Mobility is one of the peculiarities of Internet users today. For a website that can’t be viewed on a smartphone, it’s hard to survive for long! So if it is not mobile friendly, consider redesigning it. In addition, search engine algorithms will penalize it if they do not allow Internet users to have a positive browsing experience on the screen of their mobile phones, as your site will be deindexed. It will no longer appear in the first results of the ranking. So making it mobile-friendly should be one of your priorities, knowing that online shopping is constantly on the rise, and primarily shopping done through mobile.
4- Can the redesign increase the conversion rate of your site?
If you have decided to build a website, it is because you have your reasons, such as promoting your brand, disseminating information, or selling your services or products. However, if visitors don’t have a pleasant user experience, have trouble getting there, or can’t find what they want, they’ll leave without a hitch. On the other hand, if you provide accessibility, if you add many features useful to them, content that answers their problems, you will increase subscriptions to newsletters, average basket, but above all conversion rate. To do this, consider redesigning your site if you continue to have an old, poorly functioning site.
5- Can your customers make purchases on your website?
If your business is limited to one physical sign, you won’t have the same influx as if you had a website all the time to allow your customers to place orders or answer any questions they may have. Having an e-commerce site is a must today, it is not superfluous to convert your site into an online store. In this case redesign is inevitable as you will have to incorporate new functionalities including call-to-action, shopping cart, online payment system…
6- Is your SEO optimized?
Keep in mind that search engines rely on hundreds of criteria to assess or depreciate the quality of a website. However, some of them need to be considered first. Thus, natural referencing should be done with care, as it is one of the free techniques you have so that you can appear on the first pages of the results of these search engines. If your SEO strategy is not performing well (choosing backlinks, optimizing images, selecting short or long tail keywords, etc.), you should redesign it so as not to drown among many competing sites.
Also, don’t hesitate to train yourself. This course, certified “Developing your activity with webmarketing”, provides training in the “Fundamentals of the Natural Context” to discover techniques for adaptation to the natural context.
These questions are not exhaustive, they are far-fetched. But they are among those you need to ask yourself if you find that your website is not attracting as many visitors as in years past or it is no longer among the top results on search pages. For best results, if you don’t have a specialized team within your company, don’t hesitate to entrust the redesign to professionals.,