1 among the most downloaded applications in the world, Instagram doesn’t want to let go of it. The app tests the immersive experience instantly to “bring out more of the video”… and more similar to its #1 competitor…
More vertical interface on Instagram
Instagram is becoming more and more like TikTok with the launch of new features. The social network has also announced full-screen vertical home feeds, which are still in the testing phase.
With this more vertical interface, images and videos will appear larger, something that TikTok has been doing for years.
Adam Mosseri, the head of Instagram and overseeing all of the application’s functions, announced that the test affected a number of users. At the moment, the number of users who will see the new interface during this first phase is not yet defined. But of course this change will eventually be made available to all the users based on their feedback.
Those testing this new feature can still use itDiscovery Tab from the bottom navigation bar.
On a screen share, we see the home feed taken up by a full-screen post with comments, captions, likes, and other features at the top of the post instead of at the bottom.
stories bar Now the image will not appear at the top of the screen. However, according to Meta spokesperson Sean Kim, the stories will still be accessible there once the user starts scrolling.
Buttons at the bottom of the screen also provide access Research, reel, buy and profile a user. The ability to switch between accounts, new posting features, notifications and messages also remain at the top of the screen.
The full-screen feed will include still images and video posts at the same time.
At Meta, the parent company of Facebook, Instagram and WhatsApp, it’s nothing new to put video more front and center. She intends to divert as much of our attention away from Tiktok. Its results at the end of April 2022 also showed that the reels represent more than 20% of the time users spend on social networks. On the other hand, videos represent 50% of the time users spend on the application.
So it makes perfect sense that it’s testing a number of new features focused on immersive video. Furthermore, he strongly encouraged creators and users to make use of short videos, along with the launch of the new tool, with monetization options to create the best reel, TikTok clone.
Instagram’s ranking algorithm has also evolved, favoring “original” content over reposted content.
The race against Tiktok continues
According to research by Think With Google, “50% of consumers say online video helped them make a final buying decision.” Video can directly influence the buying journey, making it essential in content marketing.
This also explains why this crazy race against TikTok isn’t just about Instagram. Other social networks also want to overtake the number 1 most downloaded application in the world. For example, Google offers YouTube Shorts introduced in India for the first time since 2020, and plans to test ads on the platform.
Above this 30 billion views every day And 774.6 million active users Only on YouTube on iPhone and iPad, it has a lot of marketing potential. Like TikTok and Instagram, it helps to digest a topic through educational short films, creative music video parodies, eye-catching animations.