Instagram is testing native in-app post scheduling

You may soon be able to schedule both regular posts and reels on Instagram (nothing has been said about its “Stories” features). The social network launched a live test …

A new “schedule this post” element on Instagram

For a long time, content creators and community managers have used third-party tools to schedule posts on Instagram. But soon that may not happen now. The platform is now testing an in-app tool to schedule posts and reels on a limited set of users.

Back in July, app researcher Alessandro Paluzzi noted that Instagram was working on a scheduling feature. In August, the company also said that “This is an early prototype of an experiment that we are not testing publicly.”

But now the time has come for Instagram to reveal its latest update.

according @WFBhai Instagram’s built-in scheduling option will be added to the feed’s advanced options, along with a new “Schedule this post” item that lets you set a specific date and time. Apparently, this will allow you to schedule both regular posts and reels (but no story information yet).

You can also view scheduled posts through the “Scheduled Content” section. The section allows you to reschedule the content if necessary.

Instagram lags behind other social networks. For example, Twitter has offered to schedule your tweets directly on the platform from 2020 onwards. This feature allows users to schedule a tweet on a specific date and time. You can also view all your scheduled Tweets in the Schedule window.

How to schedule your Instagram posts through Creator Studio?

Of course, you can still schedule posts through Creator Studio, a feature that’s been available since 2020. In 2018, the company already enabled companies to schedule posts via an API so that third-party software such as Hootsuite and SocialFlow could take advantage of it. Left.

If you want to schedule your Instagram posts through Creator Studio, you need to have an Instagram Business account linked to your dashboard. Once that’s done, go to that profile and select “Create Post” at the top left of the screen, which will allow you to choose whether or not you want to post to your “Instagram Feed.”

In feed post option, you can upload your image and add your caption with emoji, location tag etc. You can also edit your image content in the Creator Studio workflow.

Once you’re ready to schedule your posts, you click the drop-down arrow next to the “Posts” prompt at the bottom right of the screen, which will bring up the scheduler.

You can then set the date and time to post, while you can also view a full list of scheduled Instagram posts in Creator Studio’s workflow.

This simple update will allow you to better manage your Instagram posts on the go. The native scheduling option in the app, in Compose Flow, is definitely more convenient.

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