When you post a video longer than 15 seconds on Instagram Story, it splits into multiple videos: This is because Instagram only supports videos up to 15 seconds long. But things will soon change…
One of the big changes to Instagram Story
Instagram is an application in which you will get almost all the features. Apart from sharing photos and videos on Instagram, you can also create short videos on Tiktok. While all of these features make Instagram a user-friendly social network, you just can’t create stories on Instagram longer than 15 seconds, until Alessandro Paluzzi announced it.
In October 2021, developer and social media researcher Alessandro Paluzzi noticed that Instagram was testing longer stories.
This is considered one of the big changes for Instagram Story, and it seems like a natural next step to keep users engaged with the app. In fact, the maximum duration of the video will be one minute (60 seconds) which is no longer cut into pieces.
Testing is on!
It’s been a long time. In January, Adam Mosseri, head of Instagram, announced upcoming changes to the app’s video products to streamline the content creation and process and ease the platform’s various tools.
As Mosseri told Decoder:
We’re looking at how we can – not just with IGTV, but with Instagram as a whole – simplify and consolidate views, because we’ve put in a lot of new bets in the past year. I think this year we need to refocus our attention on simplicity and craftsmanship.
By simplifying the app, it will allow Instagram to focus more specifically on Key elements that drive the most engagement in the app – Especially Stories and Reels.
And it’s done! Instagram officially launched a live test of 60-second videos in Stories this November 2021. This means that longer video clips will no longer be split into 15-second segments and will be played in separate story images.
According to Instagram:
, The ability to create long stories posts is highly requested by our community. We’re excited to test 60-second stories so that people can create and watch stories with fewer interruptions. ,
Instagram continues its fight against TikTok
Instagram indicates that the option is still being tested with a small group of users, aimed atProvide more creative freedom and further integrate different video options One of the apps for streamlining your creative tools and tasks. Still, this new test is a significant step and a more fundamental change for the app and TikTok it is trying to overtake.
TikTok is one of the most downloaded apps in the world. It reached 1 billion users just two years after its global launch, with 614 million downloads between January and November 2019. That said, Instagram – the platform that gave birth to the “online influencer” – is still massively influential.
Captivating moving image is the future of entertainment, and at this point, TikTok is the perfect place to explore it. But if you’re looking for new ways to expand your Instagram account, an Instagram reel is a great way to add depth to your brand presentation in a short video. Remember, if you are new to TikTok, you can point your already established Instagram account to your account by reposting a watermarked version of your video on the reels.
Don’t be afraid to grow and use both platforms to your advantage. You can very well use Instagram in B2B or even TikTok. They can certainly be traded against each other in a way that can be incredibly beneficial to your business or brand.
Source: Social Media Today