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Instagram is once again inspired by TikTok with this new format!

There’s an interesting new feature coming to (probably) Instagram? The feed is inspired by the social network TikTok for the fifteenth time to make videos in full screen. The tests have already started…

Already in testing for some time, Instagram has unveiled an update to its new full-screen main feed test. According to Meta spokesman Sean Kim, it was launched to compete with TikTok with a “limited number of people” and in the company’s latest social videos.

Currently, when a video suggested by an Instagram reel appears on your homepage, it is cropped, showing only the central part of the content. With the new stream, it will be almost full screen while playing the video and scrolling down. Thus the content takes up space at the top and in the comment section to display more and more videos. Navigation bar remains intact when viewing content.

The description, as well as buttons that allow you to bookmark or comment on the video, appear at the bottom. For the Instagram logo and other top buttons, they appear at the top.

Instagram has already experimented with full screen on the feed. Last month, the company actually tested a new design to highlight videos, although the top and bottom of the screen were still white bars. It’s also left the main navigation bar at the bottom, but there are plans to test a shortcut for creating a message already.

Will video become a central element of Instagram?

Photos are “still an important part of Instagram” and Instagram is working to better integrate them into full-screen feeds, according to Meta CEO Mark Zuckerberg in a story. So this update will not turn Instagram into a video-only app.

Either way, it’s clear that Instagram wants to push TikTok through this new design, which the short-video app has long adopted with its infinite feed/infinite scroll concept.

The idea behind this display method is to make the usability of the app more impressive. on instagram though The feed will switch between two display formats, photos and videos, As there are also and always there are photos. However, the images will not occupy most of the screen.

Zuckerberg’s commitment to preserving the photo-sharing experience on Instagram stands in stark contrast to what the head of Instagram, Adam Mosseri, said last year.

In July 2021, Adam Mosseri actually explicitly stated that Instagram is no longer a photo sharing application.

As video marketing sees tremendous growth across all major platforms, it is one of its top priorities.

The Instagram manager acknowledged that there’s serious competition from TikTok and YouTube, which means there’s a lot of work to be done to bring the app on an equal footing.

He had already announced:

“We will also be experimenting with how to get video more widely adopted – full-screen, immersive, entertaining, mobile-first video. And so you will see we do a lot of things in this area over the next few months, or many more. experiment with things. »

Meanwhile, Instagram’s new look will make in-app messaging more visible. Users who are part of the test will notice that Instagram’s “Messages” icon is given a prominent position on the navigation bar at the top of the screen.

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