After testing it out over the past few months, Instagram officially launched its new automatic caption sticker in Instagram Stories in May 2021. Another way to expand the reach of your stories and optimize your marketing strategy…
Instagram had been testing the option in recent months, with some users noticing a new “Subtitle” sticker in their options last March.
Stories sticker, called “Legend”:
- Automatically transcribe audio from video
- Allows you to customize and modify the font of your caption as well as its style, color and position.
- Help users to read exactly what you say without the need for sound.
This is how users can automatically caption their videos on Tiktok. The new sticker automatically notes what someone says in a video and turns it into text, so users can watch it without sound. This feature will also be tested on the competing Instagram reels of Tiktok.
This feature will also be tested on the competing Instagram reels of Tiktok.
How to use it ?
- open instagram app
- Tap “Your Story” in the “Home” tab in the top row.
- Or swipe in from the left side of the screen to open the story creation page.
- While you’re on the “Story” tab, hold your finger on the shutter button to record a video
- After recording a video, tap on the sticker icon at the top of the screen.
- Select the “Caption” sticker. If the feature isn’t on your device yet, you might not see this option.
- When captions appear on the screen, you can move them around and choose from four different text styles.
- You can also tap on the text to make corrections and customize the color
- When you are done editing, press “Done”.
- Finally, if you’ve finished adding more stickers and editing your video, tap “Your Story” in the lower left corner to add them to your story or share with specific friends and groups.
Instagram stories follow the trend
Launching automatic captions in Instagram Stories is sure to be a game-changer in many situations where you can’t view Stories with audio. Additionally, this new feature is a welcome addition to those who are deaf or hard of hearing, making videos that previously focused on audio and with closed captions more accessible.
A large number of tech companies are deploying features designed to increase accessibility to their platforms. For example, Google launched Live Transcribe in 2019, which provides real-time speech-to-text transcription for people who are deaf or hard of hearing.
Short video app TikTok also rolled out automatic captions last month that automatically generates captions so that viewers can read or listen to the content. Twitter, for its part, announced that it was planning to improve the captioning introduced in Spaces.
And Facebook has recently been working to improve photo description for blind and visually impaired users, releasing other accessibility features like scalable font sizes and pop-up headers.
Instagram story captions are currently only available in the US, UK, Australia, Canada, New Zealand, Singapore and Ireland. The app is expected to expand the update to more countries “soon”, however, to maximize engagement opportunities on Instagram. While Instagram has over 1.3 billion monthly active users as of July 2021, it is a