Since its inception in 2010, it has become the ultimate photo sharing platform. The site has over 1.16 billion monthly active users. On average, users spend 53 minutes a day on Instagram, making the platform the second most viewed social network after Facebook. So Instagram is a great opportunity to grow your company’s notoriety and activity. Search several key figures on Instagram to find out your motives for notoriety, loyalty or acquisition…
Instagram Age Demographics
| age | percentage of users |
| 13-17 | 7.3 |
| 18-24 | 29.8 |
| 25-34 | 33 |
| 35-44 | 16 |
| 45-54 | 8.1 |
| 55-64 | 3.8 |
| 65+ | 2.1 |
Gender Demographics on Instagram
| gender | percentage of users |
| women | 50.8 |
| male | 49.2 |
Sources: Hootsuite, WeAreSocial
an interesting source of lead
Instagram is still a viable opportunity for users to discover new products and services. With 79% of marketers considering Instagram an integral part of their campaigns, it’s no wonder that even in 2022, it’s still a compelling source of leads. This versatile platform already has a wide global reach and 83% of its users turn to it to discover new products or services.
Instagram sales boom
According to a Facebook study in 2019, 65% of respondents viewed a brand’s website or app after viewing it on Instagram. 46% of the respondents have made an online or offline purchase from a brand.
After viewing a post containing product information on the platform, 87% took a specific action, such as following a brand, visiting their store, or making a purchase.
Influencer Marketing and Instagram
Instagram is the preferred channel for brands to engage in influencer marketing. In fact, daily users spend about 8 minutes on the app and 500 million use Instagram Stories daily. The site also has a large number of influencers with a large number of followers. With the right Instagram marketing strategy, you can become an influential brand too.
With many influencers making Instagram their platform, the user base continues to grow. With millions of brands advertising on the network, it is no surprise that Instagram is fast becoming the go-to social network for users and digital marketers.
- Instagram has been downloaded 3.8 billion times;
- 95 million photos and videos are shared on Instagram every day;
- 4 million businesses use Instagram Stories ads every month.
Source: Giraffe Social Media
4 out of 5 brands use Instagram for influencer marketing
Although Instagram saw a slight decline in usage in 2020, it has grown in popularity in 2021. Instagram is the network of choice for influencer marketing campaigns, with 79% of brands (compared to 68% in 2020) considering it the most important platform. them in 2021
77% of fashion micro-influencers like Instagram
Influencer preference for Instagram is even higher when the influencer works in a highly visible area like fashion. In comparison, only 31% of entertainment/pop culture micro-influencers prefer Instagram, which is a low visual space.
Over the years, Instagram has evolved from a place of wealth or achievements flexibility to a useful platform for business purposes. So using Instagram in B2B can have a positive and significant impact on your business.