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Importance of Audio in Brand Marketing

How and why should the brand view soundness as a key element in a brand marketing strategy? TikTok has launched a new series of information on the importance of sound in music videos…

Sounds are essential to the user experience

For TikTok, sounds are essential to the user experience. That’s why web marketers should consider Audio as an element is as important as the picture in his clip.

In his first article in the “Evolution of Sound” series, Munch reveals that:

  • 9 out of 10 users consider sound to be essential to the TikTok experience;
  • Leveraging specific brand sounds in ads increases linkage and brand recall by more than 8 times compared to other elements such as slogans and logos.

Sound can drive brand engagement, while music also plays an important role in user response. To maximize brand awareness, such as creating a podcast, brands need to consider their audio elements.

If you have aligned your video creation processes with those of other platforms like Facebook, then your approach to TikTok should be different. Sound is a key element that can dramatically increase user response to your content., According to other stats from TikTok:

  • 50% of users say that music makes TikTok content more uplifting, invigorating and engaging;
  • 88% of TikTok users say that sound is important to the Tiktok experience.

Audio, an important brand element

Your approach to TikTok should be completely different and in line with the trends in the organic content of the app. If you want to be successful on TikTok, the best way to build a platform is to immerse yourself in the content posted on the platform.

With this in mind, three key questions should be asked when developing an audio-inclusive strategy:

  1. What are your brand voices?
  2. Is your brand strategically strong?
  3. How can your brand leverage sound on TikTok?

Audio should be seen as just as important a branding element as your visuals.

As an example, Singapore Airlines unveiled its new audio brand voice recognition, in 2021. The Sound of Singapore Airlines Suite includes boarding, landing and lounge music, designed to accompany passengers every step of the way.

TikTok describes several ways you can research and develop your audio branding approach.

  • music Creates mood and rhythm. You can create completely new sounds, enhance branded sounds or allow trending sounds.
  • Pennies,securities Let your video understand even the deaf
  • Description Allows users to follow video events or add contextual voiceovers. After filming your footage in the TikTok app, you can add narration by selecting the “Voice Over” option from the menu at the top right.
  • trends The way sound travels on TikTok. Some start out as a simple voiceover, while others shape into a flashy recording studio. Visit the Discover page to see what’s trending right now.
  • Sounds Parallelize or amplify the functions of a video. When you post a video with original sound, users will be able to use that sound to create their own video.

Finally, think about how the sounds or actions included in your video might inspire people to participate and post their own versions. Sounds like going viral can expose your brand to a much wider audience.

Source: TikTok

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