Importance of Audio in Brand Marketing

How and why should a brand consider soundness as a key element of a brand marketing strategy? TikTok has launched a new series of information on the importance of sound in music videos…

Sounds are essential to the user experience

For TikTok, sounds are essential to the user experience. That’s why web marketers should consider Audio is as important as pictures in his clip.

In his first article in the “Evolution of Sound” series, Munch reveals that:

  • 9 out of 10 users consider sound to be essential to the TikTok experience;
  • When specific brand sounds are leveraged in advertisements compared to other elements such as slogans and logos, brand connection and recall are increased by more than 8x.

Sound can drive brand engagement, while music also plays an important role in user response. Similar to creating a podcast, optimizing brand awareness requires brands to consider their audio elements.

If you have aligned your video creation processes with those of other platforms like Facebook, then your approach to TikTok should be different. Sound is a key element that can dramatically increase user response to your content., According to other TikTok stats:

  • 50% of users say that music makes TikTok content more uplifting, invigorating and engaging;
  • 88% of TikTok users say that sound is important to the Tiktok experience.

Audio, an important brand element

Your approach on TikTok should be completely different and align with the organic content trends of the app. If you want to be successful on TikTok, the best way to build a platform is to immerse yourself in the content posted on the platform.

With this in mind, three key questions should be asked when developing an audio-inclusive strategy:

  1. What are your brand sounds?
  2. Is your brand strategically strong?
  3. How can your brand leverage on TikTok?

Audio should be considered as important a branding element as your visuals.

For example, Singapore Airlines unveiled its new audio brand voice recognitionin 2021. The Sound of Singapore Airlines Suite, which includes boarding, landing and lounge music, is designed to accompany passengers at every stage of their journey.

TikTok outlines several ways you can research and develop your approach to audio branding.

  • music Creates mood and rhythm. You can create completely new sounds, enhance branded sounds, or overpower existing sounds.
  • Pennies,securities Let your video understand even the deaf
  • Description Allows users to follow video events or add contextual voiceovers. After filming your footage in the TikTok app, you can add narration by selecting the “Voiceover” option from the top right menu.
  • trends How does sound travel on Tiktok. Some start out as a simple voiceover, while others shape into a fancy recording studio. Check out the Discover page to see what’s trending right now.
  • sound Parallelize or amplify the functions of a video. When you post a video with original sound, users will be able to use that sound to create their own video.

Finally, think about how the sounds or actions that accompany your video might attract users to participate and post their own versions. Sounds like going viral can expose your brand to a much wider audience.

Source: Tik Tok

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