Looking for the latest 2021 visual trends to refresh your visual outlook? Shutterstock has published its report on creative trends for optimizing your communication and marketing strategy…
New creative trends for better visual recognition
Global creative platform Shutterstock has released 10. launchedI edition of its annual report on creative trends. He presents trends that will inspire creative expression and ingenuity in 2021 for better visual recognition.
This year, apart from the strong aspiration for dark mode, the trends are focused on individuality, imperfection, authenticity and heft which you will surely find in creative productions, B2B marketing and B2C.
You will certainly also find the main typographic trends in 2021.
These 10 creative trends 2021, presented in a multicenter report, fall into five categories: Graphics, photography, footage, music and viewing trends.
Without further ado, here are the new 2021 visual trends in pictures.
1. Graph
real face
Surrealism and Picasso-style works are back. Combining abstract features with reality, these linear elements transcend boundaries, making the “ordinary” look fantastic.
ink landscape
Streams of translucent colors, crackling metallic swirls and sprays of foamy paint shape the landscape of these flowing textures. The marbling technique leaves room for beautiful imperfections.
tie dye
The success of DIY at home is now making its way into digital design. Tie-dye patterns are a nod to the ’70s. With hundreds of dyeing techniques available, this trend is the perfect base for authentically showing off your personality.
2. Photography
absence of filters
There are over 7.5 billion people on Earth, and authentic, unfiltered portraits help us all around the world see each other’s beauty.
inner life
We are plagued by an abundance of information, and this has forced many of us to focus on more tangible things like ourselves. It created a new kind of photography that captures the moments spent in our lifestyles, hobbies, sports and personal care.
3. Video
freak animations
As visual effects and animation-making software progresses more and more, artists are developing unique perspectives, providing content creators with new ways to express their ideas. There has been a significant increase in research into playful animation styles and graphic animation.
sublime
Research has also increased regarding sharp and scary scenes in nature. Ripples breaking on rocks, sun-scorched dunes, mountains drenched in fog…these images arouse the viewer because they have the ability to take them elsewhere.
4. Music
strings
With songs played with stringed instruments, there is a clear trend towards music that inspires people. Both classic and modern, these pieces lift our spirits.
exciting and fun
This year we are seeing some interesting changes. We move at full speed to beats per minute and the intense crescent sound. It’s fun, it’s invigorating, ideal for awakening all the sensations.
5. Viewing Trends
If a picture is worth a thousand words, then your visual recognition is worth a million. This is one of the best ways to project a good image for your brand that inspires the audience, makes them feel like they are being watched or are part of a particular community. When it comes to content marketing, the importance of visual recognition is paramount. Without giving your visual identity the attention it deserves, you can distort your brand and everything that stands for it. In turn, your audience may derive very different stories from your content than what you were actually trying to tell.
Source: Shutterstock