Your website is your virtual workplace. Just like your normal workplace, do you want it to be clean, attractive, attractive and professional? Here are 9 key elements to building and/or improving your website, increasing conversions, and motivating your guests to visit you more often…
Key elements of building or improving your company’s website
1. A Clean Header
Make a great first impression with a clean header that appears on every page. Your contact information should, preferably, appear at the top of the homepage so that visitors do not need to search for a phone number or address to contact the business. If you are using social media to connect with customers, place your social links in the header (or footer) of the website where they will be easily found.
This part should include:
- Your company name and logo;
- a search bar;
- Quick contact information, such as phone numbers.
2. Smooth Navigation
The easy-to-use menu bar helps visitors navigate your website better. It’s best to limit your navigation menu to five clearly labeled tabs, with related pages arranged at the bottom. You should also provide a clear way to return to the homepage, no matter where your readers are. Often, a Google search can take your reader to a page on your website other than the homepage.
3. Clear Key Information
Place essential information about your business, products and/or services at the top of your homepage. Don’t forget a value proposition, or mission statement, that tells the visitor what you do and why. Place your value proposition on your homepage. Add it to your blog or “About” page. Tell visitors exactly what they’ll get if they hire you, buy your product, subscribe to your newsletter, or read your blog.
4. Compelling Pictures
Be selective about the images you use on your website. But don’t add too much, otherwise your loading speed will decrease. The images you include should be intentional and add value to your site. They should also be well published, focused, well organized and personal to your brand.
Here are some examples of value-added images:
- founder/team member photos;
- Images of the product in use;
- article information;
- Your business or field of work.
5. Optimized Call to Action
A call to action (CTA) is one of the most important elements of your small business website. As the name suggests, it helps to motivate your visitors to take action. This may include scheduling a free demo, downloading information or signing up for their newsletter.
for example :
- register here ;
- Click here to know more;
- Buy now
6. A Consistent Footer
A footer is a very large block at the bottom of every page on a website.
- It contains links to important pages;
- It lists contact information;
- It has social media buttons;
- It asks readers to fill in newsletter sign-up form etc.
Your footer should be consistent on each page by including:
- contact information ;
- navigation links;
- pages for social networks;
- Newsletter Sign-Up ;
- Copyright Information.
7. Essential Pages to Boost SEO
Boost SEO with these essential pages.
- about us
Of course, drawing attention to your contact information can encourage people to contact you by calling you, emailing you, meeting you in person, etc. However, frequent contact information also plays an important role in local search engine optimization. When people in your area search for a business like yours, your website is more likely to be seen by them because search engines can connect you to that area. This can directly affect your result.
8. Opinions or Testimonials
Consumers trust other consumers. Positive reviews help:
- encourage sales;
- generate leads;
- build trust;
- establish credibility;
- Encourage visitors to make purchases.
9. A Reactive Mobile Site
A 100% responsive website, i.e. a mobile friendly site, is essential for both customer experience and search engine performance. Mobile responsiveness is essential for a website to be effective. If potential customers come to your site but have trouble reading or navigating on a mobile device, they may leave you in favor of a competitor. Additionally, a negative mobile user experience affects your website in search engine rankings, making it harder for users to find through Google Search.
It takes time to maintain and improve your website, but it is well worth it. You can gain visibility, facilitate conversion of potential customers, build customer loyalty.
If your goal is to grow your small business, it is imperative that you take steps to make your site as efficient as possible. Now you know how!