Do you know why some blogs get more traffic than you? This is not just an SEO story. In fact, they publish excellent blog post, Articles that people love to read. Lessons that thrill their audience.
You regularly post on a corporate blog. You are a pro blogger. You are starting a blog and want to sell your products online. Either way, your blog is an important pillar in your content strategy.
For all those who want to retain their audience and give more thanks to their blog. If you want to know how to write a compelling blog post, read on.
Emotion: the key to making your blog posts unforgettable
stop writing articles that no one reads and Put emotion in your content,
The Internet today is a real pinnacle where millions of sites and blogs come together. In the vastness of the web, it is difficult to distinguish one ant from another.
Almost everything has already been said.
For example, if you’re writing an article about optimizing an image for SEO, there’s a good chance that this topic has been covered dozens of times already. If not hundreds of times.
So if you’re content to just remain informative, your article could end up sinking in a big way. Even if this one is good.
The quality of information is no longer sufficient.
Emotion is the missing ingredient to excite your reader. Without it, lessons can get boring.
For a blog post to be great, it’s like a good sports car. The engine is the informational dimension of the article. And then there’s the bodywork for the emotional side. Like the Ferraris of the 1960s.
So how do you put emotion into your content? You don’t need to have great writing skills.
describe emotional state of your favorite target customer in your blog post,
Begin with the introduction to engage the reader and encourage them to continue reading the article.
For example, if you’re into bodybuilding, here’s how you might describe your reader’s emotional state:
You spend hours in the gym only to get muscle stiffness. You’ll want to look like your favorite player or one of those movie stars with Apollo’s body. All that effort was put into the sacrifices made to maintain an intense training program and a strict diet for so little results. In this situation, it is normal to feel disappointed.
Now you will train less, but better. And you will really gain strength.
You need to identify the frustrations and issues of your audience. As in the above example. This implies knowing who we are talking to, of course. Recognize their sorrows, their pain, their needs, what makes them happy, etc.
With this psychological approach you connect with your audience. You talk to him directly.
You make your blog posts a lot more lively, a lot more reader-focused.
also make sure be honest in your words.
Don’t forget You are not the seller of dreams. You are there to help people solve the problem you know how to solve. but i trust you in that
By adding emotion to your text, the people reading you start to understand.
And you’ll improve your conversion rates over time.
Write cold text like a criminal law textbook, and you’ll have a hard time retaining your audience.
Begin your blog post with a rough introduction
People’s attention to the Internet is very limited because it is monopolized everywhere.
See how hard it is to watch an entire video on YouTube without clicking on another video’s thumbnail. Check out the number of online ads that are trying to catch your eye. See how many emails you get per day from people who have offered you.
On the Internet, it’s literally the war for attention.
And inadvertently or not, you also participate by posting content
If you don’t grab attention and engage the user quickly, they won’t move forward.
Even if your article is wonderful.
so make suredraw attention to the first words, What a great done with the title.
You can write an entire book about titles. But you can already read this article for some tough headline ideas.
You also need to generate interest quickly to engage the reader in the rest of the reading.
The goal here is to make sure that the headline generates enough interest for the reader to continue reading the rest of the text.
Like this :
“If you don’t yet fully understand the value of diversifying your sources of income, here’s what you should read next.”
We know what we’re talking about. We confirm the problem: I don’t know much about this method of generating income. Which brings up the second problem: I don’t know and that’s why I want to know.
And we are offered a quick solution: Keep reading to get instant feedback.
So forget this principle of keeping the best till the last minute. On the web, you don’t need to waste time trying to grab people’s attention and create interest.
Apply this counter-intuitive tip to free your writing
this is easy.
write as you say,
Forget the jargon of technicians and politicians. Forget about school writing too.
Write as if you are talking to someone in front of you. Respectfully, calmly, in a conversational style, without much effect. If you can’t say it in front of your reader, you probably shouldn’t even do it in writing.
An example :
, Please attach the information you requested ,
It’s formal. You would never say that to anyone in person, would you?
Now :
“I am enclosing the information you have asked for me”,
It means the same thing. It can be written just as easily. It’s still more natural and closer to the other like that.
You noted that I used “that” instead of “that” above. Yes, yes, that is also allowed.
Use your words to communicate, inform and bring value to people. Not to impress, not to entertain, not to win literary prizes or to show off your talent as a writer.
To test the simplicity of the words you’re going to use: If you don’t use them verbally, you shouldn’t even write them down. Assuming that you are definitely addressing your target customer.
Say to select Instead of to select, use the word to give instead of words Purchase,
you get the idea.
Do your research (even if you are familiar with your topic)
Many people jump into the writing phase very quickly.
Before you jump in your text editor and start typing, get some good information.
This is also an opportunity to think about the structure of your blog posts. It can naturally follow the information you receive.
If you are an expert in the subject, a research step may also be useful to collect key figures, data, examples, or other elements that will enrich your article.
What land to prepare?
Let me refer you to this quote from Abraham Lincoln:
If you give me 6 hours to chop down a tree, I will spend the first 4 hours sharpening my axe.
Readers First, SEO Later
You might have noticed. We are surrounded by SEO experts who say choose your keywords carefully, post a lot and be patient. So the traffic will eventually come through organic SEO.
Except that some people forget something: their songs are boring to death.
And we don’t like that.
Simply put: SEO is great.
It is practically necessary to implement SEO actions to ensure its visibility on the web. However other levers exist to make themselves known.
You like me, we need minimal visibility to be successful online. It is sometimes a question of existence for some.
But the problem is this. By providing them with customized content to meet the demands of the almighty god Google, we almost forget who we’re talking to: readers!
When you write with a lot of SEO in mind, the results are often dire. The material is flat. we are bored. is cold.
We only think about the number of iterations of the main question in the text. Even if it means sacrificing coherence of sentences and fluidity of speech.
What do you think the reader is doing? You guess it. He goes somewhere else to look.
I think writing on the Internet is a victim of natural reference excesses. We think a lot about Google first before we think about readers.
So here’s my advice. try to do as much as you can Efficiently combine SEO and content quality,
But put the reader first. Always a reader.
Use magic words to promote your articles
With Magic Words, you’ll turn your readers into hardcore fans.
You have noticed that some bloggers have the ability to set their mind on you.
You read a few lines, and you’re dying to try this new trick. Once you’ve read the article, you’ll want to apply these tips to your business right away.
So what exactly are “magic words”? On the form, these are simple words. But whose scope you cannot even imagine.
These words are used to evoke emotions (excitement, fear, despair, joy, hope, etc.).
You no longer touch the reader’s brain. You touch his heart.
These are words and expressions such as: Ultimate, Invincible, Terrible, Terrible, Crisis, Chaos, On Fire, Luck To Make, Money To Make, Exploded Sales, Friendly to your budget…
Thanks to them, your readers will become unconditional fans.
And your fans will become your customers.
A blog post without magic words is like eating a salad without dressing. It’s dull.
So put some magic words in there to make your post spicy.
Write first. On proofreading, if you see an obscure word that can be easily replaced, immediately replace it with a more powerful word (or phrase).
And voila.
Since writing is an art, writing well is not an exact science. By implementing all these tips your dear readers will remember your article for a long time. Maybe several months after reading this.
Writing an unforgettable blog post is within your reach.
Publishing engaging content on a blog is one of the most powerful levers to build a relationship of trust with your audience. In this regard, I invite you to read my article on the importance of a professional blog to be successful online.
for your success.
Nihal Z.