How to Write a Good Email Subject in English for Your Business Prospecting?

Knowing how to write an email in English for your business prospecting is essential if you are looking for international clients. But already writing e-mails in French sometimes does not bear fruit, what to do when they have to be written in English?

It all starts with a good email subject line. An email subject line in English that will make an impact and pique your reader’s interest. In this article, discover advice, formulas, terminology to help you write email objects in English that will pique your prospects’ curiosity and ensure the success of your business prospecting.


  1. Rules to follow in your email object in English
  2. ask a question in english to generate interest
  3. Promote your product in the subject line of your email in English
  4. Pique curiosity with powerful formulas
  5. create urgency with dates in english
  6. write a follow up email in english

1. Rules to follow in your email object in English

If you want to increase your open rate and conversion rate related to your email, there are clear rules to be followed. Here are our commands for an impressive English email subject line:

  1. A short topic (about 60 characters)
  2. custom
  3. with added value
  4. With clear and relevant keywords
  5. create urgency
  6. A little click-bait, but not too much!
  7. and originality!

As you’ve understood, to make the most of the thousands of emails sent every day, you need to know how to stand out by creating a clear, relevant and interesting email subject line.

But also remember: once you have your e-mail open, you must also have a well-written, accurate and clear portion of the e-mail in English. But let’s start from the beginning!

Find in the sections below examples of sentence structures in English that you can use in your English sales prospecting email:

2. Ask a question in English to generate interest

The title is the first thing the reader will see. So it must be intriguing and you want to open the email. Using a question is often a good way to spark curiosity, thanks to its lively and direct tone of meaning. Sometimes simple question structures are enough!

Some English examples of English email subject lines using questions:

If you want to make sure you’re talking to the right person

  • Should I send this email? / Are you the person who sent this email?
  • are you the right person? / Are you the right person?
  • Where to start? / Where to start?

Feel free to add a personalization token with your contact’s first name/last name: this will help build a bond with your reader.

  • Henry, you should see this e-mail / Henry, you should see this e-mail
  • Hi Mark, [question] , / Hi Mark, [question] ,
  • John, any advice? / Any advice, John?

If you have a relationship, don’t hesitate to mention it. This will add credibility to your email.

  • Paul advised me to send you this e-mail
  • i found you through [nom du contact en commun] / I found it thanks to you…
  • [Nom d’une société/contact en commun] Loves us and I thought you could be / This company loves our work and I thought you could too
  • but am contacting you [contact en commun]Suggestion of / I am contacting you on your recommendation…

You can go straight to the issue and highlight with the subject of your email what you want to sell and promote. So the person who opens your email is already potentially interested in your product, just detailing the correct arguments left.

In English, you can use:

  • some ideas for/for [axes de développement de la société visée] / Some thoughts for …
  • How [concurrents] managed to [challenge] with [votre produit] / How [concurrent] succeeded in [challenge] with [notre produit]
  • an effective way [axe de développement de la société visée] / an efficient way [axe de développement]
  • Can I make your life 200% easier? / Can I make your life 200% easier?

4. Satisfy Curiosity With Tough Formulas

You can pique your reader’s curiosity by hiding the content of the email. If you get the English turn right, your reader will want to know if he or she is missing something! However, be aware that the content of the e-mail is also interesting – otherwise, disappointment is guaranteed.

Some examples of email subject lines in English with an impressive thread:

  • Do not open this email! / Do not open this email!
  • Don’t worry, I feel the same way. / Don’t worry, I feel the same way.
  • Did you find what you were looking for? / Did you find what you were looking for?

5. Create instantiation with dates in English

Numbers often give the impression of brevity and urgency. Using them to talk about meetings, deadlines… can create tension that makes the reader want to open this email.

For example, some English sentences using dates:

  • 1H To increase your sales? / 1 hour to increase your sales?
  • 30 minutes [date d’une réunion proposée] / 30 minutes
  • will i see you here [événement], / Shall I see you at the show…?

6. Write a Follow-up Email in English

You’ve been in touch with a potential person and you need to follow up with him, but he doesn’t respond to you? You can create concrete and catchy phrases in English to rekindle interest. Use personalization tokens that will create an even greater connection with your reader.

  • Sarah, next step? / Sarah, the next step?
  • Let’s remember our first meeting again
  • To follow up on our exchange / after our interview

You can also bring up the topic discussed during this first exchange. This will demonstrate that you are following the file thoroughly, that the prospect is unique and that you care. Here are some example sentences in English:

  • Here is the answer to your question! / I have the answer to your question
  • what we discussed last time

If you tried to reach the prospect by phone, but you received voicemail, you can send an email to leave a written record of your call.

Then you can use the following English expressions:

  • i miss you again / i miss you again
  • It’s been a long time since we talked

long time to restart without any response

If your prospect hasn’t responded to you for weeks, months, you can use the “break-up email” – to ask your prospect why they aren’t responding, and that will be the last. You will send email. This could be an opportunity to find out what went wrong, or perhaps in the best case, time to reconnect!

Here are some examples of topics for a “break-up email”:

  • John, did I lose you? / John, have I lost you?
  • what’s wrong with me? / what did I do wrong?
  • Emma, ​​did I do something wrong / Did I do something wrong, Emma?
  • out of desperation [problème] , out of desperation [problème]
  • Should I stay or should I go? / Should I stay or go?
  • One last mail before you leave

Remember these few rules: Be impressive, clear and original! You’ll see, you’ll spark interest and your prospecting for international customers will become even easier. Dare, even if you’re not 100% bilingual! Feel free to check your spelling and English grammar using the automatic translators.

About the Author

Benedict works for Cercle des Langues, an online English school. Passionate about foreign languages, she loves to give advice so that everyone can achieve their career, travel and life projects…Thanks for English!

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