TikTok released TikTok Stories to a select group of users earlier this fall, to help creators engage more with their audiences. Now this facility is available to all. What makes TikTok Stories special compared to other platforms? How to use it to grow your business?
How is TikTok Stories different from other social platforms?
Since the birth of Stories on Snapchat in 2013, many platforms have taken inspiration from it and created their own forms of stories such as Instagram Stories, YouTube Shorts and now TikTok Stories.
Presented as a publishing option on most social networks, Stories feature photos or videos visible to subscribers for 24 hours. The ones available on TikTok are set apart by a feature that allows you to publicly comment on posted content.
Thus, it is possible to exchange their feelings with the followers while making it public. Instead of just a list of views and answers, you can easily access the comments of your stories.
Popular among brands and influencers, stories on TikTok help generate traffic as they fuel conversations. By adding to this innovation, the platform aims to encourage users to show more feedback on the content posted.
Create and publish a TikTok story: Instructions
There are two options for creating and posting a story on TikTok. The first is to tap on the “+” button available on your home screen. Then, at the bottom of your screen, select “Story” instead of “Camera” under the red button. Then import photos or videos or record videos. To publish the selected content, simply click on “Your Story”.
Another method is to click on your profile icon at the bottom right of your screen, above your TikTok biography, then create your content before publishing it.
Customize story content
While creating your story you can use all the classic tools available while creating a Tiktok video. They allow you to add effects and a filter based on the expected result.
Thanks to these tools, you also have the possibility to add text, sound, slow down or speed up your videos. When you choose to post them in your story, your story can be up to 15 seconds long.
talk in public
Interact publicly by commenting on or liking your or another user’s story. Since it is public, you can also share it on your page.
Like classic videos published on TikTok, comments appear by clicking on the icon representing a conversation bubble on the right side of the screen.
reach a story
Visit your News Feed to see all user stories. If you are particularly interested in a user, you can go to their account. A blue circle around his profile picture tells you if he has published a story. To access it, click on the profile picture.
Not sure what content to share on TikTok Stories?
Choose your content taking into account the platform’s algorithms. Through your content, you can generate a variety of interactions, gain new customers or reach your followers. Your stories may also aim to increase your engagement or awareness.
It is possible to discuss various fascinating topics through your posts on this social network. Consider posting:
- Images of new products you offer;
- Original videos to arouse the curiosity of users;
- News content to interact with your followers;
- Share your daily life with short videos;
- Exclusive behind-the-scenes content.
How to delete story on Tiktok?
You can choose to delete your story without waiting for it to disappear after 24 hours. Tap on your profile picture for easy access to your content. Then, on the right side of the screen, click on the three dots at the bottom before selecting “Delete” from the menu available at the bottom of the screen.
Can you see who has viewed your TikTok stories?
Currently not. TikTok does not have the ability to view individual profiles of who has viewed your stories. However, we wouldn’t be surprised if this feature becomes available in the near future.
Want to manage your brand image and engage with your TikTok communities? Do you want to learn how to communicate effectively with influential people? This module “Implementing Social Media Strategy” is the third module of the Certification Course in Webmarketing. You will be offered a number of practical cases and scenarios to discover strategies and techniques to animate a community on social networks.