How to use storytelling to sell training?

Storytelling Can Increase Sales of Training or Coaching: Yomi Denzel Knows It All…

Introduction: Why Storytelling Can Save the Life of Your Business

The next sentence will be blunt: Your passion (or the skill you want to monetize) will not be enough to have a successful business and be financially independent.

Creating a training or coaching program is just the beginning. In order to make a living from your activity, you have to sell everything you’ve made… but still necessary Know how to sell

It’s a sad reality that is often overlooked: To sell, you need to know how to sell.

But then how to sell? I do not know. In the end, this article doesn’t pretend to make you a great seller.

However, I have something else to offer you: story telling,

Here’s the definition of storytelling: it’s storytelling to subtly persuade someone to do something (eg buying a product).

Storytelling is by far the most powerful weapon for selling support or training.

For example, someone who today makes a lot of money from his training business for storytelling: That’s about it. yomi denzel,

I) Yomi Denzel: Marketing focused on storytelling

Storytelling on YouTube
Yomi Denzel Marketing Focuses On Storytelling


How many views are there on this Yomi Denzel video as I write this article, titled , student FAUCHI up to lakh in 1 year”.

Do you know Yomi Denzel? In just 2 or 3 years, they have dominated the e-commerce and dropshipping training market; And its training program is one of the best-selling in the French market.

Yet, a few years ago, it was just a young Swiss student who had just turned 20. He does not come from a business family, nor has he got a loan from a bank to start his online training business.

So how could he make millions in sales training so quickly?

What I have found is not exhaustive. But trust me, it’s worth sharing with you. As I dissect its marketing, I discover that it primarily focuses on one thing: telling its story.

Of course, he uses other marketing techniques such as social proof or even pretending his wealth. But the center of gravity of all this is story telling. It is what gives meaning, stability and impact to everything.

Do not think that her story is too complicated, because in fact it can be summed up in one very simple sentence: “I Turned From A Broken Student To A Millionaire In 1 Year”,

He was able to appear on Swiss TV to reveal this and contacted Forbes to write an article about him.

Yomi Denzel on Forbes to Tell His Story (Storytelling)

But let’s go back to his video which I showed you in the beginning.

Yomi Denzel Marketing Focuses On Storytelling

This viral video led to a lot of growth in Yomi’s YouTube channel and business. As its title suggests, its mission is to share how “He went from a broke student to a millionaire in 1 year”,

On a psychological level, it will engulf most of the people who look at it with full hope.

This video and its story is meant to inspire people and give them the hope that they too can achieve through e-commerce.

As people get inspired, they have a boost of energy like they had a cold Coke in a heatwave. They want to act, they also want to do something to be successful.

But there’s a problem: They don’t necessarily know what to do or where to start. And that’s where Yomi Denzel comes in.

At the end of his video, he tells them the following: “Details will contain a video that will teach you how to start your dropshipping business in 4 steps. ,

capture email on youtube

The link is available from the first sentence of the description and takes you to a landing page on which you can drop an email in exchange for free training on getting started in e-commerce.

Attract people to your landing page because of storytelling

This video where he tells his story is really the only one door Which attracts its target customers and makes them enter their business. Now that he has captured several tens of thousands of email addresses, he can quietly sell his entire e-commerce training for €1,497.

Do you understand his arrangement?

He would still have sold without telling the story… but Certainly not on such a large scale. Everything is mathematical here: Storytelling attracts a lot of people, which in turn brings in a lot of money.

But the question is: Why does storytelling work so well for selling training or coaching?

II) But why does it work so well?

First, we have a Deep influence in the psychology of our target customer when we tell the story.

We are going to tell them the story of a man who looks like him, who knows the same problems and who still managed to get out of it. They will be able to identify with this person, and see themselves through this achievement.

The more the “hero” of the story shares similar characteristics with the audience, the more persuasive the storytelling effect will be.

Yomi Denzel, for example, has a strong influence in the black community and the skin color of a large majority of his subscribers is “the same as his” (which he himself indicated in an interview on Jonathan’s channel Hatchi).

This is something that is completely understandable, as he is very transparent about his origins and his past life. He specifically says that his father was an African immigrant who arrived in Switzerland without papers and lived in social housing.

“From Broken Student To Millionaire In One Year” : This is the story Yomi Denzel’s customers would like to experience and tell for themselves. Yomi Denzel is just a kind of mirror that allows him to see himself and taste the impression of success.

At the end of your video, you feel inspired And You’ll have a little more confidence in yourself and your future, It is as if you have come back from a psychic who has shown you the bright future that was waiting for you.

But that’s not the only reason that makes storytelling such a powerful tool for selling training.

If we do more on the ground, we’ll say that storytelling lets you know that a person has experienced the same problem as you, that they’ve solved it, and that they can help you solve it. can assist.

And all this in the most educational way: by telling a story.

history helps too Develop a bond and empathy for the “hero-narrator” before us – which makes it easy to see him as our future coach, mentor or coach.

This human-to-human relationship prevents you from being seen as a “dirty seller” and is very conducive to selling training, because People largely buy trainers, not just training.

So story telling will be very useful for you to sell.

Now that we’ve seen it all, I have one last question for you: What are you going to do with all this information?

III) Sell more through more human marketing

If I’ve done my job well so far, You want more storytelling for your offerings.

To do this, you will need:

  • a story (yours);
  • A medium to spread it to your target customers.

When I tell you a “story,” it’s not a question of telling your whole life: just Necessary and well-crafted elements to attract your customers, (The difficulty is in sorting and selecting these items).

And when I say “media”, didn’t think of France 2 or TF1: just a marketing channel At which You can share your story with the right people (Who will be sensitive to this and who will be able to buy your coaching or training).

Had Yomi narrated her story to the children of billionaires, she would never have had such commercial success.

You need an audience that is facing the same problems you were before and who can buy your solution.

Here is a concrete example.

If a few years ago you were a woman with children, recently divorced, and you managed to rebuild your life, find love again, and be fulfilled both professionally and personally; Tell your story to other women who are happening to you now and you can attract them to sell you training and coaching.

Also, Yomi’s story wouldn’t have earned her that much money if she didn’t have the medium to tell it. Why ? Because its target customers won’t even know it exists (which you just might be).

Know now that I can help you create your story. Then, we can use Facebook to share this with a wider range of target customers who will be sensitive to it and willing to purchase your training or coaching.

I wish you the best of luck in your entrepreneurial adventure – and see you soon, I hope.

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