How to use Instagram Reels in Marketing?

Announced in August 2020, Instagram Reel is one of Instagram’s most popular new post formats. Reels work like TikTok: you can create short 60-second clips, combine them with music, add effects, and share them directly to Instagram where they’re available on the main news feed, profile page and explore page. appear on. So how do you use Instagram reels in marketing?

Instagram reels in numbers

Successful reels are most likely to be featured on the Explore page, a page used by over 50% of Instagram accounts to find content each month. If your reel is featured on this page, you have a greater chance of getting your brand in front of new customers.

Other statistics also make you swoon:

  • Instagram has 1 billion monthly active users;
  • 500 million users use Instagram Stories every day;
  • 63% of Instagram users log in every day;
  • 42% of them join Instagram several times a day;
  • 33% of the most viewed stories are from companies.

Source: Social Media Today

Instagram Reels Into Brands

As a result, many creators have adopted the reels while increasing their presence on TikTok. Brands like Apple, Louis Vuitton or Sephore already use reels.

For example, at Apple, viewers were able to look through its reels to see how to access the slow motion function, or even learn how to create engaging videos. The brand has also provided a quick tutorial of its products to highlight other features. It not only earned the popularity of its products but also set an example of informative advertising to follow.

Keeping this in mind, brands should take advantage of the opportunity to engage new audiences with Reel, people who prefer content that is quick and easy to digest. Reels is also a great platform for collaborating with content creators and marketing influencers.

Instagram Reels are a short and crisp way to engage your audience. This is a great opportunity for you to connect with your prospects in a more personal way. Follow these tips to create effective Instagram reel content:

1. Share Educational Content

Creating educational materials is a great way to get started on Reel to help build new skills.

2. Advertise your sales and share offers

How to use reels to advertise your sales and special offers? A little pro tip: Be authentic and don’t make your content too overtly commercial.

3. Showcase Your Products

Use hashtags, text overlays, and descriptive captions to help the algorithm understand what your content is about and deliver it to the right audience. You can also collaborate with Instagram influencers to promote your product.

4. Use Instagram Reel Ads

Starting June 2021, Instagram advertisers can choose reels as the placement of their Instagram ads.

5. Share behind-the-scenes content

Behind the scenes content helps your Instagram followers understand who you are and why you sell what you sell. It’s fun, builds trust, and builds relationships.

Here are some behind-the-scenes ideas you can try:

  • Share the daily life of your team;
  • Share product manufacturing process;
  • Share your brand story: how you developed your business idea and what you did;
  • Share how you choose the content for your product;
  • Etcetera.

If you have used TikTok before, you will find the experience quite similar. This way:

  • Click on Instagram Camera to view Instagram Reels option;
  • Add audio and other effects you want.
  • Save video with audio and then upload it, if you want to use your own original audio;
  • Post your content to Instagram reels and share it with your friends.

By following these tips, you’ll learn how to promote your brand, reach new people, and engage your audience with Instagram Reels, which are alternatives to TikTok.

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