With over 800 million users per month, Instagram is a powerful social network that must be capitalized to be visible in the market. If you are a B2B brand, you may think that Instagram is not relevant to you. opposite of this ! Today, thousands of brands use Instagram to create awareness, connect with their audience, and ultimately attract new customers. In this article, we’ll look at the benefits of Instagram in B2B as well as the important steps to take to promote your business…
What are the benefits of Instagram for your B2B business?
There is no doubt that Instagram offers a lot of advantages due to its many features.
Here are 6 reasons why Instagram is worth investing in:
- Have a lot of active users per day;
- Easily benchmark your competitors;
- Increase visibility and engagement around your brand;
- Make your brand image unique;
- have advanced features (Instagram Insight);
- Build a community.
So, sure? As you can see, Instagram offers a lot of benefits. But being successful on Instagram requires more than just posting content.
To help you develop a solid Instagram strategy for your B2B marketing, I’ve put together some key steps.
Define your target audience
Before deciding what type of content to create, you should think about the audience you want to reach through your profile.
The majority of users are under the age of 35, with an almost equal number of female and male users. The country with the most Instagram users is the United States, followed by India. If you want to go international, you have come to the right place. However, you have to find your entire targeting to be able to address it.
Study your current customers. who are they? What characteristics do they share?
Do some research on your competition. Take a look at your other social media analytics to know who is following you. Once you have defined your audience, think about what content they want to see.
What kind of content does he share? This will allow you to know which format to adopt, for example to publish stories or to beautify your feed, etc.
How do they connect with competitors? Which B2B companies do they follow?
Do you have answers? Excellent ! Let’s go to the next step.
set goals
Do you know smart methodology?
One of the best known methodologies for setting goals is SMART: Specific, Measurable, Attainable, Relevant, and Timely in English which translates to precise, measurable, attainable, relevance, and time in French.
These guidelines make it easier to achieve goals because they are tailored to your needs.
Source: https://venngage.com/blog/social-media-plans/
adopt a publishing program
Once you start gaining your first followers, they expect to see posts from you on a regular basis. Don’t let them down!
Keeping your fans up to date with your activity and engaging them in your content is essential, without affecting them.
There couldn’t be a better time to post a post for B2B businesses. It varies between sectors.
Hootsuite analyzed posts from 11 different industries with the help of Unmetric and found that the best time to post varies from industry to industry. For example, if you’re in the tech industry, your suggested posting time is 2 p.m. on Mondays and Tuesdays.
Get all the details in this guide – When to Post on Instagram? best times and hours
It’s also important to remember that your audience may not be in the same time zone. But, using Instagram Insights, you can see when your followers are logging in each day and schedule your posts accordingly.
Source: Contentino
share quality content
Visuals are important on Instagram, but finding the right content can be a challenge. It’s easier than ever to come up with a B2B marketing idea and find the right image or video.
The content should not only match your goals and objectives, but it should also be engaging and engaging.
First, you need to think about what you want to highlight. There are many types of content to share.
Here are some solutions that are suitable for B2B businesses:
- clear position on the sector : Submit the views of someone who is considered a thought leader in your industry. For example: Customer case study. This type of content helps to increase brand awareness and build trust among consumers who want answers from you. This technique is also great for starting conversations with your followers and increasing your engagement.
- corporate culture : Take your followers behind the scenes of your business. This will help in creating an atmosphere of trust. If you want to use Instagram to recruit your future employees or if you want to showcase the working environment within your company, know that this is a good idea. You show potential employees as well as customers that not only do you work, but that you value the work environment.
- Advertisement Instagram: As long as the ad is accompanied by an interesting visual, Instagram is an excellent platform to inform your followers about new product or service launches and new employees.
Source: Example Wework
To help you out, discover 16 tools and resources for creating images for social media.
The use of hashtags has become important for B2B businesses on Instagram to gain greater access to their content. Choosing the right hashtags is similar to choosing SEO keywords for the website.
Add hashtags to the captions of your posts, as well as to your bio. Your bio should also be optimized to include a description, hashtag, and a link.
If you want to insert multiple links, use a tool like LinkSight which allows you to insert multiple links in your bio.
Using the right hashtags can make a difference – it helps you gain visibility. Like Twitter, Instagram groups all posts tagged with the same hashtag together. You can create your own hashtags for your brand or use hashtags that are already trending.
Don’t know how to use them?
When you open Instagram, find a term that seems relevant to your business, like #Entrepreneurship. Instagram will show you a variety of content that can inspire you and help you understand what your audience wants.
Instagram Insights
Once you start using Instagram to promote your B2B business, you should check back regularly to see if you are moving towards your SMART goals.
Instagram Insights is an analytics tool that provides demographic data on followers and data on the success of your content.
This tool makes it easy to see what kind of content is working and to measure the effectiveness of ads.
Source: Instaboom
Instagram is not as simple as Twitter or Facebook, where you can only share content relevant to your industry and get clicks on your site.
You have to be creative and interact with your community.
It’s not going to rain straight from the sale. But once your audience is won over enough, they will take advantage of it.