Do you have a blog? You should update your content from time to time as there is always room for improvement. Over time, a concept that was once new and informative may lose its value. Your writing style, your content, your structure, or even the keywords you are targeting have lost relevance over time. Additionally, there is a potential risk that your blog content will be stolen or copied by your competitors. In such a situation, your ranking in the search result may fall.
Why is it important to update your old blog content?
If you have been blogging for a while, it is obvious that most of the posts you posted in the first batch are hidden from the eyes of the readers. Old posts often get drowned in search results due to lack of updating and improvement by bloggers.
Outdated content doesn’t mean it no longer provides value to readers. It just means that they need some updates to make them work in SERPs again.
There are many reasons why expert bloggers always recommend that you keep updating and improving your old blog posts.
The first reason is that if a reader looks at one of your old articles and realizes that the publication date is too old, they may assume that your article is out of date or that the information you provided is useless. Increasing the bounce rate can have a negative impact on the credibility and authority of your blog site.
The second most important reason, in our opinion, is that it is not easy to create new blog posts from scratch.
It takes a lot of time to research, define the structure, research keywords, and write a new draft. So, by tagging and annotating your blog, you can easily reduce the effort and expense of writing articles.
You can find the posts that got the most organic traffic and update them with new information, change the writing style, or change the overall tone.
Top Tips for Updating and Reusing Old Blog Posts
Discover best practices to consider when annotating your old articles:
1. Keep the same URL. edit original post
You should never update a blog and post it as a new post on your site. This can lead to search engine penalties due to duplicate content.
It is always better to edit a single post and change the original URL. Even redirecting new link to old article is not a good practice, as it looks slow to the user/reader. Best practice is to copy the content of the HTML code from the page, update it, and paste it back.
2. Keep similar keywords. title/edit title
One of the most important elements of your blog is your title or the titles you use. Sometimes changing the title can give your post a whole new look.
You can easily rewrite or edit the title with the latest trending information.
The most important trick we recommend is to stick to the same keywords. If you don’t change the keywords, your position in the search results won’t change.
However, if you find that the keywords you are already targeting are no longer generating traffic, you can replace them with new ones, but in this case, you will have to wait for the publication to appear in the SERPs.
3. Add a note for more transparency. Keep Your Audience Looping
After updating your blog post, add editor’s comments for your readers. You can add a note at the end of the message and inform the reader about your changes or updates. It is an ethical practice that should be taken into account for transparency.
4. Update your blog information and accuracy
There is always the risk that your old content or information will become out of date. You should evaluate your old posts and look for information, key points or facts that are no longer relevant.
You can remove all unnecessary information, add new content, or modify existing information by adding new sections.
Here are some steps that you can follow:
- remove irrelevant content;
- replace data and facts with specific details;
- Update screenshots or other media content with new ones;
- Check and modify broken backlinks;
- Update the call-to-action (CTA) of the post.
In this way, you can update old blogs with new content in a very professional manner. The process may sound simple, but proofreading, analyzing, evaluating old material, and editing is extremely time consuming. This is where you can take advantage of modern technology and equipment!
How can online annotation tools help you update your blog posts?
Interpretation is the art or skill of creating new material based on old ideas, facts, figures and information. Annotation tools are cloud-based utilities that can annotate old content/information in different words, styles and tones and save you a lot of time in annotating the content manually.
Bloggers can use online paraphrasing tools to improve the quality of old posts, change the tone and style of writing, or remove duplicates. Online interpreting tools are secure, fast and quite reliable.
The online paraphrase tool can replace synonyms, alter sentence structure, replace active voice with passive voice and turn boring content into very engaging and engaging drafts easily.
Here are some best practices on how an online annotation tool can help:
1. Eliminate plagiarism. Ensure 100% Specification
As a blogger you know the importance of unique content. If other blog sites copy your old posts, it is best to update your draft instead of complaining about it. You can upload your old article to the Paraphrase Tool input box and get a new version with the same message and context. Having unique content on your blog can help you gain readers’ trust.
2. Annotational Tools Can Improve Readability
The best blog posts are written in simple, natural language. We always recommend bloggers to use online paraphrase tools to improve the readability of their old posts. If your old messages are not performing well due to complex language in difficult tone, it is better to paraphrase them with best online paraphrase tool. The explainer can easily make the new material clear, concise and understandable to the readers.
3. Annotational Tools Can Improve Content Structure
If your blog post is poorly structured, it can affect its readability and engagement rate. With the help of annotation tools, you can easily improve the structure and overall quality of your content.
Bloggers can easily paraphrase their old posts using online paraphrasing tools. These tools are fast in their work and are real time savers.
In this article, we have explained in detail why it is important to update old articles and how an online paraphrasing tool can help you in this exercise.
There are many online interpretation tools available today. Still, it is best to use one that is powered by machine learning and NLP technology to get not only accurate, but also human-like results.
About the Author
M Uzam is an expert in SEO Marketing, Online Advertising and Blogging. Over the years, he has worked on several paraphrasing tools online and has been responsible for improving their position in SERPs. His most recent projects include work on ParaphraseTool.ai and Rephraser.co!