How to start your activity as web editor?

Every second, Google records 71,000 requests that will fetch web pages of websites that offer quality content. This is where the web editor comes in, the person who will be responsible for writing blogs, websites and texts to be published on various platforms and for displaying the sites of brands and companies. But what are the required qualities and steps to make writing a profession?

Web Editor, Future Profession

As a true enthusiast, the web editor learns about various topics, improves or creates a text to attract the attention of Internet users, and this, by writing according to the expectations of the search engine algorithms.

1. to maximize the chances of reachingtime That’s why Google SERPs pages, websites depend on quality content and in this case the information of the web editor. And with 6 billion Google searches that 1.17 billion unique users perform daily, it is up to itself to maintain sites with quality content that will solve Internet users’ problems, adding value to an interesting and compelling topic. will be presented with

The content should inspire, educate and entertain the reader at the same time, i.e. genuine commitments to the web editor. Also note that the profession of copywriter is constantly evolving. Every day you have to adapt to new topics, especially for general editors, offering quality content without ever plagiarism, having all the knowledge needed to tackle a specific topic and setting up a documentary watch.

And as long as millions of blogs and billions of pages are created on 1.60 billion websites in the world, web writing will remain the profession of the future.

Qualities and Missions of a Web Editor

In order to produce good content, a web copywriter must have minimal background and strong assets. Therefore a web editor is a person who loves to write and who is eager to multiply the searches and be able to choose the most effective keywords in relation to a given topic.

Web writing experts are passionate about writing and have the language skills to avoid spelling, grammar and syntax errors. To make this work, you have to be able to organize yourself, work alone, but establish a solid relationship with clients.

Regardless of the topic to be covered and the universe the website is in, the web editor has to be optimized to create quality and unique content. To achieve this, he has to write as per the specifications of the website and the specific requests of the customer.

Thus, he will use keywords to research the topic through websites, books or videos. Then, once he has gathered the necessary sources, he will check the veracity of the information obtained, especially at the level of consistency.

This is where he will be able to write in his own words to limit plagiarism as much as possible, while ensuring to remain neutral and fluid so that the content is enjoyable to read for an internet user.

The web editor’s mission also includes natural referencing techniques, which refer to the strategic placement of chosen keywords around a pre-established semantic area, the internal and external links that will play so that the page can be perceived by the engine of research.

Some of the functions of a web editor include uploading articles to a WordPress-type CMS (content management system), ensuring that the font size, color, and quality of the display are in line with customer requests.

Training Opportunities to Become a Web Editor


Before being able to land a job as a web editor, it is essential to have proper training. After graduation, it is better to opt for a professional license in SEO and web editor, or a three-year training course oriented on anthropology, social activities and communication techniques. Specialization in journalism or digital media may also be considered.

For those focusing on a Masters, a web editor’s course may be oriented towards a Masters in Arts, Letters, Journalism, Languages, Communication, Foreign Cultures or Digital Technology. Business schools, journalism and communications schools, and political studies institutes also offer competitions for training in web writing.

Take Online Training to Be a Web Editor

Since the profession of web editor essentially depends on the development of the internet, more and more websites offer online training. Hence the importance of consulting a comparison to get an overview of available offers and current prices.

In the selection criteria of web writing training module, you have variety of modules, availability of instructor for any question, possibility of doing exercises which will then be corrected, proposal for individual coaching sessions and group.

Also know that you can choose to buy the complete pack for beginners, whether you are learning the basics of writing, knowing the secrets to finding clients, building a portfolio, for a custom pen. Whether looking for the right methodology to become an SEO expert, or integrate web writing platforms.

A Little Extra That Will Make You an Excellent Web Editor

If the course to become a web editor is accessible to everyone, it is essential to show originality in order to stand out. Also, you must have a listening sense to fully understand the expectations of your customers and be able to communicate them through articles.

And if you meet someone who doesn’t know anything about the natural context, but who needs regular texts for their blog, it’s your duty to talk to them about the specifics of your job. And what makes you the ideal person to work for. ,

As the expectations of internet users and search engines are changing day by day, we must be aware of the latest trends and optimize the content as per the specifications of the digital content.

Which position should you choose to become a web editor?

After a solid training in web writing, you need to choose a position. Thus, for firsthand experience, it is better to work internally in a writing company or a press agency to gain a good foundation.

The second possibility is to become an entrepreneur-employee in a CAE (Cooperative Activities of Entrepreneurs) and have a siret number, expert advice and the services of an accountant. But it is also possible to become a freelance web editor under auto-entrepreneur status or by choosing a one-person limited liability company (EURL) with initial capital and articles of association.

Whatever your choice, make sure it meets your expectations and your potential for growth. Especially since the profession of web editor is constantly evolving and today we are talking about inbound marketing, a strategy that involves anticipating the requests of Internet users.

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