How to set up your editorial calendar?

Are you a marketer, blogger, community manager and want to have a long term view of the content of your website, your blog and/or the various social network pages you manage? The editorial calendar is an essential and essential tool for managing the content you publish regularly. In addition to saving you time, it allows you to communicate on your sales and your activity in general, but also to better manage unforeseen events…

Set up your editorial calendar to make your editorial project a success

Also called an “editorial plan”, a “publication calendar” or a “content calendar”, the editorial calendar is presented in the form of a table that allows all material to be created and published during a specified period. Is. This can be done by an SEO consultant, a web editor or a web writing agency. Each article is presented in detail with Its publication date, title and format, A true planning tool, it helps to manage resources better, especially when collaborating with other people.

To complete your editorial project and produce coherent articles in compliance with the editorial charter, you must set up your editorial calendar. Based on your editorial strategy, you are able to determine topics to cover, types of keywords to choose from, relevant external and internal links, secondary questions, etc.

If you have a website and you want to optimize your visibility, you should use SEO (search engine optimization) and use it during regular production of quality material. In this case, you’ll need to set up an editorial plan aimed at improving your inbound marketing strategy to position yourself better on search engines.

Beyond bloggers who use it as an essential medium, this table is also essential for infopreneurs, online shops, and professionals who primarily use social networks.

Thus, the editorial calendar is used to create:

  • cool stuff, i.e. fixed pages, such as product sheets, category pages or service delivery pages;
  • hot content for blogs;
  • Articles for social networks.

better visibility

Creating an editorial calendar allows you to plan out material to be produced months or weeks in advance. By regularly publishing engaging content, you will improve your SEO and your site will be better positioned on the pages of search engines.

With the editorial board, you benefit fromAn overview of topics already covered and material to come. These will be consistent and you will be able to present different similar headings. Once you have found keywords to use, you can easily create your own content by choosing external and internal links associated with it.

Different views of already defined articles

All your story ideas are listed in your editorial calendar. This way, you avoid blank page syndrome, as different topics and topics are estimated in your table. The topics covered in your articles may be related to your company’s marketing or business activities. They can also be linked to the weather or events of a certain period.

simplified collaboration

The implementation of this table makes it possible to simplify cooperation with an SEO consultant, web editor or web editorial agency. The professional selected to perform this task is responsible for monitoring the progress of the mission and dispatching tasks.

It is also possible with this tool to proceed with the formatting of the short descriptions that are provided to web editors. Based on the results obtained, you can then judge the effectiveness of your content strategy.

a good time saver

By distributing tasks, you save time and move your editorial project forward efficiently. With regard to scheduled work deadlines, you can also schedule posting if you are ahead of your publications and have to be absent.

How to set up editorial calendar?

Before setting up an editorial calendar, you should know who you’re addressing and propose content accordingly, aimed at answering your target’s problems.

set your goal

The goal will be decisive in the choice of style and tone. You should take the time to properly define your potential readers, your prospects, and your customers. Find out the best channels to address them, depending on what they represent for your brand.

Create articles that respond to your target’s issues

Topic ideas should answer questions that people typically type into search engines. In this way, the articles written provide answers to their problems while staying within the theme of your website. To match or even surpass your competitors, check out their content strategy.

Work on a Key Keyword

Use SEO tools like Google Ads to sort your ideas by quantity and quality. To find the right keywords to use in your texts, take into account the competition for the target and the interest of the request.

After ranking, research carefully and select the keyword on which you want to increase your visibility. This work takes time, but requires special attention. Select an option for keywords frequently typed by Internet users, then select the other questions on which some of the competitors are posted. These keywords should be in line with the theme of your blog, your website or your client.

add secondary keyword

To help Google better understand the subject matter and establish itself on a variety of key phrases, consider using a main keyword and secondary questions. These should be derived from expressions attached to your main keyword. Care ! Be sure to limit your secondary queries to your main query to keep them in good standing.

Position yourself against the competition

Digital strategy agencies and web agencies report the search volume of keywords and their competitiveness per month. Such an approach is possible thanks to the SEO tools they use. If you want to access this information, you can use a tool like Semrush, Ubersuggest, Keywords Everywhere either Google Ads. However, this data is not useful if you use a SERP (Search Engine Result Page) or a page generated by a search engine.

If you want to master more of this natural reference part, take a look at this certified webmarketing training.

set number of words

Defining the word count in your article is recommended when you prepare your editorial plan. This number of words depends on the amount of information to be processed, the content and the competition located on the keywords you have chosen.

define content type

The type of content to create depends on the goal and your objectives. You can opt for product sheets, category pages, fixed pages, blog posts, etc.

Select publication date

This is part of the information that first appears on your editorial calendar. Sort your articles chronologically and choose the date they will be published on your client’s website or on your website.

The date of publication should be determined by selecting all keywords. Once this step is done, you can define the order in which your articles will be displayed. Also set the posting frequency to better manage the number of words required per month.

Include external links in your content

Choose your external links carefully to bring additional information to your visitors outside of your website. Take the time to carefully analyze the selected sites so as not to direct them to competing sites. Go for known sites, official sites or other reliable links.

choose internal link

Include internal links in your articles to keep your readers on your site for as long as possible. Indispensable for SEO, the internal web directs your readers to the text that is on the open page.

For each text you plan to write, choose internal links without overdoing it to optimize your position on the search engines. This column is to be completed when you have completed your editorial calendar.

Don’t forget the name of the editor

This element is not necessary if you are the only one working on your editorial project. However, it is necessary if there are more than two of you working on the project and you have set a schedule to delegate content writing to a team of writers.


Establishing an editorial calendar is essential to the content strategy of a blog, website or social network. This solution, which contributes to better visibility, can be done by a web editor, an SEO consultant or a web writing agency. To achieve this, it is necessary to clearly define your goal, choose its main keywords along with its secondary queries, external and internal links, as well as the appropriate type of content.

You know what to do, it’s up to you! And don’t forget, this webmarketing training certifies you for all the other keys to gaining visibility and growing your business.

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