Do you want to sell a product? Well, if so, we highly recommend that you try Sell it through a blog. Actually, with a blog, you will have a lot more sales than with other platforms. why would you tell me We will see it in this article!
Why sell through your blog?
There are many benefits to selling through your blog. Most of the time, when an entrepreneur tries to sell something, he or she immediately thinks of marketing, advertising, house-to-house sales or social media.
In the end, very few people think about blogging. Maybe because it’s a long-term sales strategy that takes longer to implement. It is well known in this world that most of the people want to earn a lot of money fast and want it instantly.
In fact we think it is a mistake because there are very few people who have such success stories. Most successful entrepreneurs are built for the long term through persistence and strategy.
Starting a blog is also more complicated than other methods. And most of the people often mistakenly think that you have to be a computer scientist or very computer savvy to achieve this.
therefore, Why is a blog perfect for selling? Quite simply, because it is not the seller who is going to seek out potential buyers and try to sell them something, but it is the buyer who is going to buy something or solve a problem.
It is much easier to sell something to someone who already wants to buy it than to sell something to someone who didn’t originally want to buy your product. You may think this is a small difference, but it is actually a huge difference!
There are other aspects as well that make blogging one of the best platforms to actually sell. For example SEO. SEO is the fact of optimizing your article so that it is as high as possible in the search engines and hence it gets maximum number of views.
This is interesting because, unlike social media, it is passive income and it is exponential. On the network, a post is active only for 24 hours, so you have to work continuously to get results. On a blog, once an article is published, it can be viewed every day, even 10 years from now. On top of that, blogging has an exponential aspect, because the more you increase your SEO, the more views you will get, etc.
now let’s go Method of selling through your blog. First, you have to create your product, because you must have a product in order to make a sale. It sounds logical, but it is not necessarily the case for everyone. If you don’t have products, it’s like having an empty shop, people will walk in, but they won’t be able to buy anything.
Once you have your product, you need to attract people to your store (your blog here) so that they can buy. To do this we will write more and more articles on our blog and keywords related to the domain of our product.
The idea is to answer all the problems and all the questions people may have about the topic you’ve decided to start with. Thanks to this, when people ask a question and search the Internet for it, they will be able to find your articles.
For example, if you have a fishing blog and you wrote an article on how to fish for tuna, someone might search the Internet for “how to fish for tuna.” , can visit your blog, and buy you a product.
It is thanks to this kind of methodology that you would normally be able to sell a product on a blog. Good thing you did nothing but write an article, maybe you were just having fun at the time of the sale.
Now, in fact, it is not that easy. If you want to increase your conversion rate and sell through your blog, you need to set up a sales funnel.
set up sales funnels
For those who don’t know what a funnel is, it is the path a customer will take from discovering your existence to purchasing your product. In this section, we will look at what is the most optimized sales funnel for selling on a blog.
On blogs, the best way to sell is to collect visitor emails. There are several methods for this, the simplest and best known is to collect emails with a pop-up page or capture form in exchange for a gift (ebook, video, short, etc.).
Then, you’ll automatically send pre-written emails according to the day to the people who gave their email. For example, you would do this:
- Day 0: Send your story gift and presentation immediately;
- Day 1 at 7 a.m.: Fish interpretation and value addition for Tuna;
- Day 2 at 7 a.m.: Explanatory video on fishing;
You will offer free content in your first email every time and then proceed by paying.
Then, around day 4 or 5, you’ll end your order with a direct offer for your product. You can also make a proposal according to what you want to do, it is up to you to customize your email sequence to your audience, your product and your theme.
To compose and send emails automatically, there is a software called auto-responder. There are tons of them on the internet and you’ll find what you’re looking for with a little searching.
What’s interesting later is that you explicitly archived these emails. So you will be able to reuse them later to make offers, sell new products, serve your customers, etc.
So there you have it, if you want to blog through blogging, all you have to do is set up your funnel once and it will sell for you later. Once your product and tunnel is built, all you have to do is focus on writing quality articles and increasing the SEO of your blog to attract even more visitors. As I told you, it’s very exponential!