How to promote your business on TikTok?

Do you run any business? Chances are you are already using social media for marketing purposes. If you haven’t yet, you should start now, as it is estimated that around 4 billion people will use social media globally in 2022, a number that will grow impressively from year to year. Did you know that Tiktok is the number 1 most downloaded app in the world? It may be time to promote your business on TikTok!

Tik Tok, an authentic platform without Artifice

The stats on TikTok are impressive too:

  • It was the second most downloaded app in 2019 (beaten only by WhatsApp)
  • The app has been downloaded over 1.65 billion times
  • Average user opens the app more than 8 times a day
  • About 60% of TikTok users are women, while about 40% are men.

One of the new platforms that has exploded recently is Tiktok. This mix of Twitter and Instagram allows its 1 billion monthly active users to create short music-focused videos and edit them with lenses, filters and AR features.

Thanks to its influences and various creative features, TikTok’s content was adopted by teenagers, but quickly caught the attention of young adults (about 70% of its active users are under 40). It is also the platform for all the brands that want to capture the attention of Generation Z and Millennials.

With the ever-increasing popularity of social media marketing, Tiktok is a great platform to advertise in a real and non-embellishing way, and ultimately promote your business on Tiktok very simply.

Master the basics of TikTok first

Tiktok is synonymous with fun and engaging content. That’s why the app is not the place for serious sales pitches. Primarily used by 16-24 year old target, you need to engage with them creatively to be successful on the platform.

Whether you are a community management pro, on Twitter, LinkedIn, Facebook or Instagram, TikTok is a different platform that requires a specialized social media strategy.

Before creating a marketing strategy on TikTok, you need to know the platform from A to Z. Familiarize yourself with the platform, here are some things to try:

  • make your own videos Most of the videos posted on Tiktok are made by the users themselves. When you’re ready to get started, don’t miss out on the quality of a professional videographer. Start recording your video with your phone, then add filters and use cool effects;
  • Add Music: TikTok is integrated with Apple Music, so you can add songs to your videos, remix them, and add sound effects;
  • Follow the accounts you love: Find out other competing companies on TikTok and like their accounts to follow and see what kind of content they post. Also be sure to follow industry stalwarts and check out their marketing campaigns;
  • Buy Virtual Coins: TikTok allows users to buy virtual coins with real money. You can then use them to give virtual gifts to others.

On TikTok, always keep it as simple as possible. One of the biggest advantages of this is that you don’t need to make very polished videos. Just take out your smartphone and start filming. Although goofy videos are very popular on TikTok, there’s no point in making abusive or inappropriate posts if that’s not your company’s style.

Take a Quieter, Less Business Approach

Unlike Instagram, TikTok largely rejects polished, high-quality content. Thus, it has earned a reputation as a comfortable platform where users feel comfortable expressing themselves.

The beauty of TikTok is that it is an accessible creative space where heavy commercial content should be avoided. Let engagement guide you and find out what’s fun about your business. Make sure you understand your brand culture, values ​​and identity so that what you create is authentic and true to your brand.

TikTok is the hub of creative, fun and sometimes crazy ideas, so try to tone down the tone of the brand and join the playful community.

Use the Hashtag Challenge for Influencer Marketing

TikTok has proven to be an essential influencer marketing tool for most brands. Hashtag challenges are an essential strategy of the TikTok platform and community. At any given time, whether you are experienced or still testing the waters, you will realize that there are many challenges to be faced at all times. Users interested in the hashtag challenge can take part in a few easy steps.

Identify the right TikTok influencers

The first step is to find the right TikTokers who can share your brand values ​​and have an audience that matches your business needs. Learn about key influencers. At this point, TikTok stars have channeled their fame into not only flashy commercials, but also reality shows, movie roles and business ventures. These are the characters around whom the world of TikTok revolves, but your industry or niche is likely to be powerful players of its own. So always keep an eye on these rising stars.

Examine the trends your target audience is following

This strategy can be used on any social network, but it is especially useful on TikTok. The platform sees a high volume around specific topics such as entertainment, dance, DIY, travel and education. Understand your target audience, what type of content they engage with the most and use that data to create relevant posts.

For example, if you notice that your target audience is overly engaged with humor-focused videos, why not post videos of your coworkers doing heartfelt pranks at the office.

Create content that people will want to see

There is no secret or any recipe to success on tiktok and eventually promote your business on tiktok but there are some good rules to follow:

Make sure your video is handsome: It may sound obvious, but the better your audio and video, the better your content will look. This doesn’t mean you have to invest in expensive equipment, but be sure to shoot in well-lit places where the sound is clear. If clear sound is impossible, add a trending track to your video instead of the original sound;

How-to videos and tutorials are always popular , Whether it’s fitness videos or cooking recipe sharing, viewers love to have tutorials and educational videos in their feed. To keep them around until the end of the post, show off your expertise or reveal some behind-the-scenes information.


TikTok is relatively new, especially in the business world. But as such, it is not as saturated as Facebook, Instagram and YouTube. Also, advertising on this platform is quite cheap, as there is not yet a strong community of influencers, especially because there are very few users competing for placements. Advertising and sponsorship.

Plus, it helps you take the important first step of marketing to Gen Z, a notoriously inaccessible generation group that is becoming increasingly important in our economic system.

If you need to learn more about this topic and train yourself in this area, take a look at our webmarketing training with social media strategy component.

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