Whether you’re planning on starting a blog or you’ve been creating content for a while, promotion is the key to getting the most attention from visitors. Your blog needs it just like you need air to breathe. Discover basic strategies to promote your blog like a PRO…
Use pay-per-click (PPC) advertising
did you say ppc? PCC or Pay-Per-Click is a form of advertising where you pay a fee every time you click on one of your ads. The most popular PPC advertising platforms are Google Ads, Microsoft Ads and Facebook Ads. However, considering the volume of searches and the number of options, Google is by far the most used for any PPC campaign.
One of the great benefits of PPC is that it allows you to target your ideal audience based on the following:
- geographical situation;
- specific behavior.
It goes without saying that SEO is essential to your digital marketing campaign, but the process takes a lot of time and effort. With PPC, you can expect results almost immediately. As soon as your PPC campaign is activated, your ads may appear at the top of search results for the keywords you have chosen within a few hours.
Use Natural Context (SEO)
Natural Context or SEO is part of a larger online strategy aimed at improve search traffic of your web content. If you don’t rank high, you guessed it – your website won’t get any traffic. This means that your site will struggle to generate sales and leads for your business. Organic SEO is important because 75% of people don’t even click through to the first page of results. In addition, its advantages are many:
- targeted traffic : With SEO, visitors to your site are more likely to be actively searching for your products and services;
- long term results – Unlike PPC, SEO can leave you with long-term search engine positions and rankings, which often yield short-term results;
- high ROI SEO provides the highest level of return on investment (ROI) compared to any other type of marketing;
- Increase in brand awareness – With online marketing and SEO, you can improve the visibility of your brand;
- A strong user experience: From fast loading speeds to easily navigable menus and clear site architecture, a good SEO strategy improves user experience (UX) and makes it easier for search engine crawlers to crawl;
- Price Capability: SEO remains a profitable marketing strategy because it targets users who are actively searching for your products or services.
use email marketing
Typically, the blog promotion process goes something like this: You write and post an article on your website, relay it to social media, and if there is space, relay it to newsletters. You then wait for Google to index the article and hope for a favorable position on the search results page.
Of course, the content of your blog is the basis. Blogging helps you grab attention online, build your authority and rank in search results. If one had to use a metaphor, it would be blog macaroni. Email marketing is the cheese: It’s the key ingredient that gives flavor, which really makes everything work. When you have your own blog, add flavor with email marketing.
Thanks to emailing, you establish a relationship with your visitors and encourage them to come back regularly to learn more. The more updates you do, the more traffic you get and the more you increase your sales. For your strategy to be successful, there are many emailing tools (free and paid).
stay where your goal is
Joining your target’s online community is a smart move. But you will need to provide the actual value to see the result. Users do their own research, read product reviews, and look for recommendations before making a decision. So online communities are beginning to play a vital role in this process.
Brands use these communities to familiarize prospects with and trust their brands and to build a strong personal relationship with existing customers. With that in mind, there are communities you can start, including free ones like Facebook, Twitter, or LinkedIn, that offer community-like functionality.
Finally, remember to manage your company’s social networks well to increase brand awareness. They also make other sites more likely to link your content to them. But creating social media content takes time! With the right tools, you can save a lot of time and create epic content in minutes.
Now you know what you have to do! If you need more training in this area, take a look at this webmarketing training.