Given the significant investment in both time and money, do you often neglect to redesign your website? However, this step should be done from time to time to provide a better user experience, to get better business results and to improve its natural context so as not to lose place in the search engines. So what do we mean by site redesign? In what cases should the design be redesigned? What are the steps to be followed to make it successful?
In what cases should you redesign your site?
Redesigning your website means modifying its design, especially its structural, technical and visual aspect. This requires an audit to measure the extent of the changes to be made based on your reasons for doing so.
This redesign is necessary if the website cannot be viewed on a mobile or tablet. Indeed, since 2016 desktop browsing has gone far beyond mobile browsing.
If the number of visitors to your website does not satisfy you, this process will also help you determine its flaws and seize various SEO opportunities. Thus, you will manage to attract more traffic with the more efficient version.
Lastly, if you use keywords related to your business, but your pages don’t appear on the first page of search engines, this solution will help optimize your content and improve your SEO.
In this sense, developing your activity with this certified training web marketing allows you to adapt your website to improve its context and establish a real social media strategy. Don’t hesitate to register for this dense and very educational program.
Steps for a good preparation and site redesign success
Webmarketing audit consists of 4 parts:
- technical audit Allows you to check if the site has a responsive design, if the loading time is short and if all optimization criteria are respected;
- SEO Audit Allows you to know whether your platform is well-referenced on target keywords;
- conversion audit To determine whether conversion and lead generation objectives have been met;
- navigation audit Allows you to analyze navigation menus to find out whether Internet users can easily find pages that meet their needs.
define your goals
This step allows you to set the required budget and define your objectives before starting to complete your project from start to finish. Your goals can be:
- Support for the transformation of brand identity;
- a more efficient browsing experience;
- better performance.
Check Site Settings
By checking site settings, you’ll know how your target audience finds your site and what they do when they reach it. From the different patterns in design elements, CTA and topic types, and data, you can determine whether the audience viewing your pages is exactly the one you’re targeting.
choosing the right solution
Opt for a website builder or CMS to redesign your site. In the first case, this is done using a no-code tool. As for the CMS, it does not require any specific skills, as this content management system is used to create and publish content without going through HTML programming.
create a visual charter
The visual charter allows all employees involved in the project to ensure brand consistency. This style guide, as it is also called, helps to design the visual identity of a site from page templates, image styles, fonts, and colors.
Determine buyer persona
Changes in your site design should highlight your target audience. Before that, define your buyer persona: their general problems, their online behavior, their interests, their questions, their demographics.
Write content and research keywords
Take advantage of your website redesign to write optimized content to improve your visibility on search engines. Your main pages should be highlighted with relevant content that will affect their visual appearance.
For better visibility on search engines, determine the most relevant keywords and integrate them into your content.
Create a redirection plan
Thanks to the redirection plan, you keep all the elements that are related to SEO, especially your traffic that comes from search engines, but all the backlinks that point to your pages.
Get into the real-world testing phase as soon as your new site can go live. To do this, simply let your customers or target users browse your site to see if they easily find the information they are looking for and if the navigation is fluid.
Redesigning your website takes time and represents a fairly large budget for your business. Still, it can be vital to your online success. When aligned with your digital marketing strategy, it can help you increase your conversion rate, improve your search engine rankings, and meet the needs of your visitors. So think about how you can improve your website and start making design changes to improve its performance. You will help your website generate more traffic and leads for your business.