Choosing a WordPress theme for your site is an important criterion to be taken into account before launching your project. The theme determines not only the design, but also the features and tools used to achieve a good SEO…
WordPress comes with a selection of free themes, all of which are built on the same basic structural framework. There are two types of themes for WordPress:
- free themes (supplied with software);
- Paid themes (offered by third-party developers).
Free themes are not always suitable for all types of websites. Indeed, their design is often limited and may be intended for a particular type of material. Free themes provide a starting point for a site. It can be customized to match a company’s purpose or communication strategy, but it can complicate things if you need a specific design.
Still, free themes are very practical and suitable for smaller sites just as much as paid themes.
Paid themes are professionally designed, which means they are likely to have a specific template for each industry as well as a better user experience.
While there are some differences between free and paid WordPress themes, the biggest difference is the degree of customization available to consumers. Paid themes are commonly used as starter templates by communications agencies that work with WordPress or other content management systems to build more comprehensive and personalized sites.
There is no perfect theme, the right setup depends on your needs!
Choosing a theme for WordPress is a very personal decision. There are several factors you need to consider when choosing a theme, such as what features you want in it, how much control you want to have over the look and feel of your site, and how easily you can change themes. If these things are important to you, then buying a theme might be the right choice for you.
But be careful, regarding your choice, there are many important criteria to be taken into consideration for any website.
Your website should be optimized for mobile devices
A responsive website adapts to the wide variety of devices used to access it. This means that the website is well adapted to mobile phones, laptops and desktop computers. Google gives utmost importance to this feature in terms of SEO as it improves the user experience.
A responsive theme allows fonts to decrease or increase in size depending on the constraints imposed by a particular device. Images can also be resized for optimal display on all devices.
You can click here to see if your website is mobile friendly.
Your website should be optimized for SEO.
If you want your website to attract visitors and be profitable, your website must be visible on search engines. A good visibility strategy includes optimizing your site for keywords, structuring your pages well, and adding tags to your content.
That’s why it’s important to choose a theme that provides options for tagging and customizing your content.
To check if your theme is suitable for SEO, here is a site that allows you to check it.
These can be purchased or downloaded for free from wordpress.org. You can also find them on many other sites including ThemeForest and Envato Market.
WordPress themes usually cost between 20 and 50 euros, depending on the complexity of the theme and its features. Some themes can cost up to 100 Euros!
A WordPress theme lets you make changes to the layout, design, and functionality of your site without having to code anything yourself. This means you can easily add new features, which is especially useful for people who have no experience with the HTML or CSS coding languages.
WordPress themes are easy to use, too: They come with everything you need to get started right away, including themes for every type of website imaginable (from blogs to e-commerce sites).
Finally, WordPress themes are free or cheap! The only thing you will need is access to a hosting service.
There are many advantages to using a WordPress theme, but there are also some disadvantages.
The biggest downside to using a WordPress theme is that you have to be careful about the quality of the theme you choose. There are a lot of poorly written themes on the market, and they are prone to introducing issues that can be difficult to fix. For example, if the coding is incorrect, it may be difficult if not impossible to fix. This means that you will have to find a new theme rather than being able to fix the current one.
Another downside is that it can be difficult to find a theme that meets your exact needs. You should always try out several themes before settling on one, but this can take time and effort that could be better spent elsewhere.
To summarize the above mentioned criteria, they are all essential in a subject and should play a major role in your choice. However, you don’t have to choose the theme with the most features, but the one that best meets your needs. You will be able to make the best decision only by considering these criteria and other aspects like customer reviews. Only then will you be able to find the right WordPress theme for your website.
About the Author
My name is Damien Gendron, and I’ve been an SEO specialist for over four years. After four years as a web agency, I decided to help small businesses and startups increase their visibility and expertise on search engines to improve their business performance. I base the DNA of SEO Scale (my company) on the transfer of skills.