How to outperform your competition during winter sales?

Winter sales start from January 20 across France. For six weeks, e-merchants and e-retailers can sell their stock to make room for new collections. At any time of year, all businesses have the same goal: Increase sales while optimizing advertising and marketing budgets. Did you know that web push notification has offered you a turnkey solution to reach or even surpass your goals? Learn how to beat your competition during the January Sale with Web Push Notifications!

A High-Performance Customer Victory Proposition

In order to sell your stock, you will usually do interesting promotions that can attract new customers. For this, you must communicate with as many people as possible and differentiate yourself from the very active competition during this high point of e-commerce.

Web push commerce provides advertisers with the opportunity to benefit from an audience of over 5 million customers in France. This allows personalized messages to be sent over an innovative advertising channel, just like email marketing.

This unique technology allows brands to communicate with a much larger audience. During events, we see an interesting CTR and very interesting conversion rates for a controlled CPC that can exceed 5%!

Opportunity to build a base of qualified customers

Sales generally provide more traffic than the rest of the year. In fact, it’s an opportunity for the consumer to find your brand at attractive prices, which encourages them to keep coming back to your site. It therefore appears strategic to offer your visitors to subscribe to your communications via a web push notification format! You will be able to keep in touch with them and encourage them to come and discover your future collections and special offers.

It’s important to note that, thanks to personalized templates, the opt-in rate jumps up to 15% versus 1%* for other web push notification solutions! Then, you can take advantage of this database throughout the year to promote your new products, or maintain a relationship of trust with your audience by sending them real-time communications about your news!

Expand your audience with the Web Push Audience extension

If you have taken advantage of web push notification, you can take advantage of your own customer base! These customers are Internet users who know you… They have come to your site and have agreed to receive your information.

By activating the remarketing list solution, you will also be able to notify visitors to your site that we have visited our database and who have not yet authorized notifications on your site. Reaching Internet users who have already visited your site is called retargeting. She Provides unparalleled exposure in all types of digital advertising.

Web push notification is no exception to the rule as we see higher conversion rates compared to Google Ads remarketing campaigns (Cf monthly study as a barometer).

Simplify your marketing actions by automating

Very often in e-commerce, we see internet users take time before deciding to make a purchase. It happens that some Internet users add one or more products to their basket without immediately verifying it.

Automated campaign scenarios available on Adrenaled, for example, to advertisers Send a message directly to that person’s device to encourage them to continue shopping! Once this same person has placed their order, you’ll be able to send them a notification thanking you and provide them with other items that may be related to their recent purchase (cross selling).

There are no limits to recovery scenarios other than your marketing imagination and a powerful tool for optimizing your conversions on an already engaged target.

Be innovative and opt for performance

We are not alone in saying this… The technology of web push notifications is still not used extensively today. It is clear that the flexibility and performance offered by this technology place it at a higher level than many other customer acquisition levers.

Furthermore, it is a recent solution that is growing every day to offer new opportunities for growth. It’s also important to note that third-party cookies are coming out. That’s why it is essential for any web marketing strategy to rediscover itself. Web notifications are a cookieless technology and allow even adblocked internet users to be re-targeted!

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