Amazon, Cdiscount or Ebay, marketplaces have become an essential pillar of e-commerce. More and more traders are looking to make it one of their growth drivers. Marketplaces make it possible for sellers to gain visibility and notoriety while being highly qualified, giving the seller the opportunity to reach a bigger goal at a lower cost or vice versa. This is a great way to test new markets while minimizing risk taking…
Marketplace: A Business Accelerator
Here are some of the benefits of being on the Marketplace:
- Rapidly increase its visibility and notoriety (brand and product). With more traffic, the seller can reach a large or very worthy goal at a lower cost;
- save money ! The cost of building an e-commerce site can add up to the marketplace. For brands that are just starting out, this is a great way to showcase and sell their products;
- reduce the risks. The Marketplace makes it possible to test new market segments and assess investment risks;
- Multiply sales channels. Marketplaces fit perfectly into your omnichannel sales strategy and complement your other touch-points;
- Develop your international activity. Markets have no limits. They offer the possibility of conquering new international markets.
yes but…
Getting into the marketplace is not always an easy task. They each have their own requirements in terms of content, visual format, mandatory or optional information… This can quickly be time-consuming, a source of errors, but it can also be discouraging. We too must face the competition and be able to stand out to take advantage of this new channel.
PIM to optimize your presence on the Marketplace
PIM (Product Information Manager) Is a catalog management tool that centralizes all product information (descriptions, pictures, technical information, etc.) and then automatically redistributes it across multiple sales channels (including marketplaces!).
It combines with an integrated commerce solution to give you a smooth experience. The first allows you to easily manage product data while the second takes care of customizing it for each market and managing sales. The advantage of PIM is Compatibility with all markets, You only need to define the transmission rules.
for example :
- The maximum number of characters for a text description;
- selection of required or optional fields;
- Resizing scenes according to market requirements;
- The opening of the catalog is differentiated according to each market place selected.
And in a multi-brand environment?
PIM is perfectly suited for a multi-brand environment. If your company manages a portfolio of multiple brands, each of which offers different products on different marketplaces, PIM simplifies product data management by optimizing processes. All you have to do is optimize your sales…