How to make more sales from copywriting?

Today it is not so difficult to create an online store, and everyone else wants to sell something. According to a report by BigCommerce, about 80% of Americans shop online at least once a month, while 5% shop online. And in June 2021 the e-commerce market is about 22 billion euros…

Whether you have a big or small business, everyone wants to find a way to turn that money into a profit. But the competition is huge and it can be a challenge to persuade people to buy from you instead of someone else.

So, what can help your online store’s sales page or product page attract more users’ attention and drive visitors to choose your product? Are there any content tricks you can apply to get customers to buy?

In this article, I am going to tell you about some copywriting techniques that can increase the engagement of your online store page and increase your customer conversion.

Before you start writing your copy, you need to find out a few important details:

  • Begin by defining your target audience, as no successful business has ever launched a marketing campaign without fully understanding the personality of your buyers;
  • Make sure you know all the characteristics of your potential customers: age, gender, interests, motivations and frustrations behind their buying behavior, features and benefits that will make them interested in your product, etc. All this information will help you know what to write on the product pages of your store to increase your sales count;
  • You can do keyword search. To better sell your page, you need to optimize it for search engines so that your target audience can find it quickly. SEO starts with keywords, so focus on those that are relevant to your offering and match the search intent of your target customers. You would include them in a page title and description, product description in title and image tags.

Elements to include in your product page

When writing its content, it is important to pay attention to the structure of the material. It should include specific elements to capture and retain visitors’ interest, engage them and prompt them to click the “Add to Cart” button.

The content of your online store page should be:

  • an attractive title, relevant to the information a person will find on the page;
  • an attractive image or even some high-quality images of your product;
  • An engaging product description where you estimate buyer’s pain points and convert your product’s features into benefits/benefits;
  • Associated visual material where applicable: video descriptions or instructions, GIFs, charts, tables, etc. ,
  • Trust signs to make visitors feel safe and demonstrate that your business deserves their trust (social proof, customer reviews, guarantees, etc.);
  • Call-to-action to reassure users that they need your offer and encourage them to buy.

Your contacts are genuine for visitors to see your business and they can write to you with any questions they have about a product

7 Copywriting Tips to Consider to Sell More

Finally, it’s time to practice writing. Here are your seven best copywriting tips to boost your sales page conversions:

1. Create a Title and Subtitle

In addition to a quality photo showing all the benefits of your product to customers, they’ll pay attention to a title and a subtitle. These two elements not only tell visitors what they will find there, but should also entice them to learn more.

That’s why it’s important to pay attention to how you write the title and subtitle on your product pages:

Make the title short, but compelling enough to encourage the visitor to continue reading.

Limit yourself to 10 words, consider the 4 Cs writing formula: It should be concise, clear, convincing, and believable.

Provide more details about the offer in a caption, which will appear just below the title: it should be descriptive, informative and compelling to persuade visitors to learn more. Feel free to use neuro-marketing techniques like active verbs, beneficial adjectives, power words, questions, quotes, numbers, and more.

2. Focus on the Benefits of Your Product

When you write a product description on your page, don’t ask to list bare facts about its features. Please think about how they anticipate your customer’s pain points and how he may benefit from using your product.

Write about how your product can improve a customer’s life. Combine features with benefits to make details more “comfortable” and more natural.

Before writing, write a list of your product’s features and think about how each of them can increase pleasure, educate the customer, or reduce pain points. Mention them in the product description to convince a reader that they need your offer.

3. Telling a story or story

For a sales page to convert, it has to evoke emotions in visitors that justify their purchase with a logical fact. We know that emotions drive buyer behavior and decisions, not just facts and figures about your product. Use storytelling to create desired emotions in customers. A short story about your product is more likely to strike a chord in a customer’s heart. Inspire them to imagine it as their emotional companion in everyday life, and they will feel that they need it in the here and now. And if in addition you increase the perceived value of your product, you will convert even more than your competitors.

Think about its creators and what inspired them to create it. Try to describe the manufacturing process of this product.

Re-address your buyer persona: what their emotional needs are and what stories can your product offer as a way to meet those needs

If you can’t, don’t panic. You can take inspiration from your competitors without explaining and copying how they did it in your favor.

4. Write in natural language and in a friendly tone

Write as if you are talking to a friend. When reading the text of your online store page, a visitor should feel comfortable and not obsess over every word. Natural language and a friendly tone help customers engage with your brand.

Use the words and phrases you would say to your friend about the product you are describing. Be straightforward, avoiding complicated definitions, technical terms, and professional jargon. You want everyone to understand exactly what you have to say.

Do not use empty adjectives or redundant adverbs; There’s no need to convert your text into computer generated strings of words.

If you have a branded tone for communicating marketing messages to customers, do your best to use that in the product description as well. A consistent tone of voice creates awareness and trust, makes your brand memorable and sets it apart from your competitors.

5. Use Powerful Words

Power words are lexical items that naturally elicit an emotional response. In terms of sales, they also increase conversions. Why? That’s because these words help people “see”, “smell”, “taste” or even “smell” your product: they are descriptive enough to convince the customer that Your offer is worth buying.

By sprinkling some of these textual elements into the marketing text (of course, you’ll want to choose the ones that are relevant to your offer), you’ll make them more appealing.

6. Answer customer’s questions

And here’s the most obvious, yet often overlooked, tip for the copywriter: When you’re unsure or unsure what to write in a product page copy, focus on answering the customer’s questions.

Remember the saying of Neil Patel:

“If you read the product description and still have questions, it hasn’t done its job”

Think about all the possible questions about your product (this is where its features take center stage) and pair your text with their answers. Not only will you provide customers with all the necessary information in this way, but you will also show that you are addressing their pain points and needs.

Another element to consider here is chatbots. Choose a good one to place on your online store page so that it can answer customer questions. Or, if you have enough resources, consider a live chat option so that page visitors can communicate with a real person who will help them make a purchase decision and take the desired action.

7. Make your Page easy to scan

Did you know that people only read 16% of what they see on a page? This is due to content shock (we have too much information to consume today) and short attention span (you only have 5 seconds to grab and hold the reader’s attention).

With this in mind, write the content of your product page so that it is easy for visitors to scan. They need to be able to find the information they need quickly, without wasting time browsing.

Here are your writing tips for that:

  • Create catchy and ultra-relevant titles and subtitles;
  • write short sentences and paragraphs;
  • Use bullet points;
  • Design a page with lots of white space;
  • Experiment with fonts of different sizes to draw users’ attention to particular elements.

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