Want to make a great first impression on Instagram to get new followers and attract potential customers? It may seem simple at first glance, but it actually requires some strategy and creativity. Here are all the basic elements it takes to work to create an Instagram account that is a hit from the first visit…
1. Name
The first and foremost step that you need to take is to make sure that you have the right name for your Instagram profile. This is a very important element, as it will be used by Instagram users to find and identify your profile. It is important to use a name that your audience can easily identify or identify with.
Make sure your name is optimized with your name and/or searchable keywords. For example, if you work in the digital marketing industry, include your full name with your job title. That way, when people search for you on Instagram, they can easily find the right account and immediately see what your content is about.
2. Profile Picture
If your account is for a brand, use a high quality image of your logo, otherwise use a photo of yourself.
One of the first things potential followers will see on your Instagram profile is your profile picture. So always use a high quality image that is easily recognizable and consistent across your other social networks. Keep the minimum profile picture size at 110 x 110 pixels so users don’t see a blurry or stretched out photo when viewing your profile.
3. Organic
Obviously, when you first find someone on social media, one of them is their biography. It has always been important to make sure that your social media bio makes it clear what you do and for whom.
A successful Instagram bio meets three criteria: it summarizes what you do, it highlights the benefits users will receive by following you, and includes a call to action that supports your goals. Is. You only have 150 characters for your biography, so keep it simple and short.
It can be difficult to be concise when writing your bio, but it boils down to this sentence:
I help (your target audience) (the problem you are solving).
Of course, don’t take this sentence as it is. Instead, use it as a starting point for inspiration.
4. Profile Link
This is the only place on Instagram where you can post clickable links. You can add a link in this field to direct visitors to your website, a specific campaign, or anywhere you drive traffic. You can also change the URL as many times as you want.
5. Instagram Stories
People often scroll through your stories on Instagram before following your account. They should be attractive and only showcase your best uploads. Alternatively, they can also be used as an introduction to you or your brand.
Lasting only 24 hours, Instagram Stories can be used to show personal details, a less formal behind-the-scenes glimpse of your business, or quick updates on events or promotions. They let you post as often as you want without cluttering your feed or posting more to your current page, which can be off-putting for followers browsing the app. And even though they’re only visible for a limited time, you can select certain stories to appear permanently on your profile with highlights.
With over a billion monthly active users, over 80% of Instagram users follow at least one business page. More importantly, more than half of profile visits to company pages come from people who don’t even follow that company. This means Instagram is an incredibly effective way for you and your business to increase your reach and optimize your online presence with your existing consumer base. So work on your Instagram profile to make a good first impression!