How to Innovate in Your Digital Marketing Plan?

Most of you probably already know that digital content marketing is the dominant sales strategy these days. However, we know that there are so many tools to diversify marketing strategy that we cannot use some of them just for lack of knowledge or time. That is why, in this post, we are going to tell you how to make the most of famous webinars to innovate in your sales strategy and get more customers…

What is a webinar?

Let’s start with the basics. Webinar comes from Web+ seminar, which is redundancy aside, a webinar or videoconferencing broadcast in the form of audio-visual content on a certain platform. It highlights information on a specific topic and seeks interaction with the audience.

This material is usually 1-2 hours long and consists of a professional explaining a topic.

It can be free or paid, but in this case, we want to generate leads or potential customers. The ideal is to offer a free webinar to introduce some of the benefits or features of the products or services we offer.

Webinars are usually streamed live, but it is best to record them and upload them to the company’s website so that they are available to users who miss them but may be interested in their content.

Source: Freepik

What are the benefits of using webinars?

Webinars bring originality and professionalism to digital marketing strategy. Here are some of the most important benefits they can bring to you, if you decide to start using them:

  • This is another marketing strategy that allows you to generate quality content while reinforcing other tools you already use to get more leads;
  • It is an effective and original tool for explaining concepts that are difficult to explain on a website or social network;
  • This allows you to be recognized as an expert in the field you deal with, as you show an aspect of your product through professionals;
  • You catch many prospects first, because in order to participate in the webinar, you must register. Thus you gain a base of customers interested in your product, which you can convert into future customers;
  • You increase user engagement because they can interact live and ask questions during your webinar. This allows you to gain user trust in a more direct way;
  • This generated engagement allows you to offer new webinars and already have interested customers who are sure to attend and invite your contacts.
  • In addition to the live broadcast, you have the option to publish it on your website so that it can be viewed by more users and receives more interactions, and the video is shared by users who were present during the broadcast. This will enrich your network or your blog, making them more interesting to visitors;
  • Low cost is an advantage that should not be missed. All you need is a little time to thoroughly plan the conference and advertise it as much as possible, as there are good free tools for conducting webinars.

Basic Tips for Starting a Webinar Strategy

In this post, we mainly focus on free webinars, the purpose of which is to introduce a product to attract new customers or to highlight some of the benefits of our services. Here are some tips to keep in mind when developing a webinar strategy:

  • Be clear about the content you are going to present and the audience it is intended for;
  • Find a professional or reliable speaker who is very knowledgeable about the topic you are going to address and whose communication style suits your audience;
  • Make sure the content is really useful and of high quality because that way you will get positive results from the audience. You can add graphics and presentations to make it more practical;
  • give your webinar the maximum possible distribution through all your social networks, with paid advertising if necessary, by mail, in collaboration with influencers, by announcing it on your website, among others;
  • Clearly state the date and time of when the webinar will take place. also set a date range for seminar registration, try to make it as wide as possible, so that the webinar can be disseminated as widely as possible and ensure its success;
  • offer interactive perks, such as product discounts or, why not, a live raffle;
  • During webinars, try to encourage audience participation by asking questions via chat, as this is the idea of ​​the tool: that the users interact;
  • Lastly, don’t forget to advertise the product you want to sell, either with a link or by letting the audience know that you will email them the information. Also inform him if the next presentation is already planned.

What tools can be used to create webinars?

Once we are clear on the content we share and the key concepts to make our webinars a success, we cannot forget the digital tools we are going to use to create the webinars.

To do this, we will need an online platform allowing interaction with users to deliver the content. There is a wide range of possibilities, from free providers to paid platforms.

First, we will mention youtubeWhich is not only free but also has a wide range, because most of the smartphones today have the application downloaded and it is very easy to access it from the computer. youtube Allows you to broadcast live and provides live chat, asking questions, as well as the ability to record the broadcast and then share it on your network.

Another option, though a bit more informal, is Instagram Live, which allows you to ask live questions and even interact with public cameras.

For those looking for a more professional platform, you can opt for GoToMeeting or GotoWebinar, two paid platforms but with features exclusive to a complete webinar and many more. They also have related functions, such as sending mailings and payment systems for participants.

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There are also alternatives like Zoom or the Google Meet platform that are free and easy to use, but have a 100 participant limit and, in the case of Zoom, an exposure limit of 40 minutes. If these ranges suit you, these are good options to start with.

There are many other platforms, including popular ones such as AnyMeeting, WebinarJam and Zipcast, all of which are paid, but with different features, so you can choose the one that best suits your needs.



The tools that digital marketing provides to us are very diverse and it is up to us to make use of most of them to acquire quality prospects and potential customers who generate a strong bond with our brand.

Webinars share many benefits with other inbound marketing strategies. But by positioning you as an expert on a subject, they put you in a privileged position in the competition.

With very little investment, you can be in direct contact with your audience in an interactive manner, provide them with quality content and learn from their needs and doubts, which makes it a unique and essential in terms of marketing materials. Makes up strategy.

About the Author

Luciana Sanchez : and team member

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