Because getting your CTAs right is important, you should spend time making sure they are optimized for words, color, position, and other factors. Follow these 10 tips and best practices to optimize your call to action (CTA or call to action) and improve your marketing strategy…
1. Use Action-Oriented Lessons
Remember that your CTA is a call to action. Think about the different actions your visitors will take, and use the action-oriented version as much as possible. “Get our newsletter” doesn’t have the same punch as “check out our newsletter” or “sign up for more.” The first example is passive – it describes what will happen to your prospect when they do what you want. Instead, focus on what you want them to do.
The CTA can focus specifically on the tasks you want them to participate in so that they feel more compelled to participate. Words like “buy now”, “register”, and so on. However, you can also write a call to action emphasizing the results they get. For example, “boost your tech career” might prompt someone to enroll in an online course. For example “Learn the secret to high conversions” might make someone curious enough to sign up for your free webinar.
2. Create Urgency
Creating a sense of urgency or scarcity is a well-known and effective trick for kickstarting conversions. You can do this in various ways:
- Use timing language: “buy now”, “start now”, “sign up today”;
- Use words like: ‘Limited’, ‘Reserve your place’, ‘Last chance’, ‘Sale ends tomorrow’.
- Add a countdown timer to indicate when the offer expires.
Create marketing FOMO (Fear of Missing Out) which refers to the fear of losing something. This technique will trick users into completing the action or risk losing everything you have to offer forever.
3. Keep Your CTA Small
Writing a call to action confronts you with a double-edged sword: You need your CTA to be concise, but you only have a moment to understand the point. To be on the safe side, write a two- to five-word CTA. Try rearranging and eliminating words until you’ve narrowed your message down to its essence. If you’re worried about missing important details, consider creating additional landing pages that focus on different aspects of a campaign.
4. View Your Landing Pages
The super effective call to action doesn’t make sense if the user clicks on a broken page to go to it. Once you have created your web page or email, be sure to click on all of your CTAs and check that the links point to the correct page and that all forms are working properly.
5. Try Reverse Psychology
When talking about reverse psychology, the idea is to provide the user with two options. Instead of a simple ‘yes’ or ‘no’, use the power of reverse psychology to drive the user into action that results in a conversion in your favor.
6. Use Responsive Design
Remember that it is possible that at least half of your users are browsing your site or reading your emails on a mobile device. Before publishing, make sure your CTA’s placement and appearance are appropriate for multiple screen sizes. The ideal position for your call to action is at the top of the page and in the middle column. This is where most people look when visiting a landing page.
7. Personalize Your CTA
Personalizing your CTA can increase your conversion rate by over 200%. It doesn’t mean you have to put “click here” [prénom] , Everywhere, but it is always beneficial to use the data you have. Finely adjust your CTA terminology based on the user’s location, whether they are an existing customer or a new prospect, and other relevant factors.
8. Use Contrasting Colors and White Space
To be effective, make sure your call to action stands out from everything else on the page: Use contrasting colors to make it as simple and easy to achieve as possible. In fact, if your CTA is the same color as the rest of your text, it will blend into the background. Also, use lots of white space around your CTA to make it more distinctive. And don’t forget its size: Make your text bigger than the surrounding text.
9. Convert Your CTA to a Button
There are many ways to design your CTA with hyperlinked text, graphics, or photographs, but buttons convert at best. This is because the human brain is wired to expect an action when a button is pressed. Buttons are also very attractive: we always want to press them. it’s natural…
10. Test and Refine
It is unlikely that you can create a fully customized call to action from the start. This is an ongoing process that allows you to continually test and improve your CTA as you learn more about what works best for your audience. To do this, A/B testing allows you to split it in two to show your audience two different versions of your CTA. Don’t modify multiple elements at the same time, but compare variables such as color or location on the page, for example. The version with the best conversion is the one you’ll adopt.
When it comes to your CTA it can be easy to fall into bad habits or stick to the status quo. By being aware of these best and most recent best practices, you can stay clearer and generate much greater results. So never miss out on ways to improve your existing call to action to engage more powerfully with your prospect.